Super Central Gas Co., Ltd. was founded in 1979 providing propane installation and conversion services. For more than 30 years, the company has specialized in products and services for the oil and gas industry in Thailand. Today, Super Central Gas offers dispensing units, auto station equipment, LPG industrial gas equipment, CNG and high-pressure compressors and automatic carwashes.
Due to the expansion of the company’s offer, Super Central Gas saw the need for a complete ERP and POS system that would enable the company to have an overall view of their business. The company also needed a solution that would enable them to analyze customer behavior and offer the right products and promotions to shoppers. Controlling all processes from a single tool became a necessity for the development of the business and the company decided to implement LS Nav, an end-to-end system based on Microsoft Dynamics NAV. The software solution was implemented with the support of Bhatara Progress, a local LS Retail implementation partner.
LS Nav Forecourt allows Super Central Gas to have access to accurate data that helps them match their customer’s expectations and develop a customized marketing strategy. The system was especially chosen because it was the perfect solution to support the company’s marketing activities for their after-sales service operations nationwide. With the specific functionalities of LS Nav for the retail business, Super Central Gas has been able to increase sales and customer retention. Since the implementation, the company has improved its brand value and brand recognition among customers thanks to the promotions and coupons they have been able to set up in the system.
Thanks to improved management of promotions and loyalty, we have leveled up customer engagement and satisfaction.