Blue Lagoon Iceland


Blue Lagoon is one of Iceland's most popular attractions. Founded in 1992 to utilize the benefits of the local geothermal seawater, the Blue Lagoon is often mentioned as one of the top global travel destinations and must-visit places. In 2012 the volcanic spa was named one of 25 wonders of the world by National Geographic.

Today, Blue Lagoon Iceland is a modern and sleek hospitality and wellness resort powered by sustainable energy. The complex features two luxury hotels, a subterranean spa, a mineral-rich lagoon, four restaurants and three retail stores. The company also sells its skincare line and health and wellness products through an online store.

A holistic solution for an expanding luxury resort

In 2018 the Blue Lagoon opened the Retreat, a luxury SPA resort where guests can relax and be pampered in luxury all year round.

As they kept expanding their operations, the Blue Lagoon quickly realized that they had outgrown their software setup. At the time, they were using multiple software solutions that didn’t give them the unified view and management capabilities they needed. The company started researching software systems that could support their ambitious growth plans.

“We needed a holistic solution for our operations. That is why we decided for LS Central and Microsoft Dynamics 365 Business Central,” says Thorey Gudmundsdottir, Chief Financial and Information Officer at Blue Lagoon.

LS Central for hotels is a unified solution that covers retail, restaurant, hotels, activities, and member management within a single platform. All the needed functionality is already part of the solution, so companies don’t need to invest time and resources in software integrations.

Making good use of the time

The Blue Lagoon took advantage of the forced closure caused by the Covid-19 pandemic to implement LS Central. This way, they managed to meet their goal of implementing the new solution in record time, and just in time for the reopening of the spa and resort to guests.

The company plans to use all the standard functionality available within LS Central for hotels. “It will help us with future growth, and to streamline our core processes,” says Gudmundsdottir. The Blue Lagoon’s strategy is to always stay on the latest version, doing frequent, effortless software upgrades. This way they will be able to take advantage of the latest innovative technology both by Microsoft and LS Retail.

“In our opinion, this [ability to stay up-to-date, with minimum effort] is the greatest value created by this project,” concludes Gudmundsdottir.




We had outgrown our current solution and needed to invest in future growth. We needed a holistic solution for our operations. That is why we decided on LS Central and Microsoft Dynamics Business Central.

Thorey Gudmundsdottir

LS Central and Microsoft Dynamics Business Central provided us with one unified solution, covering retail, restaurant, hotel, activities, and member management. And it does not require us to do any integrations.

Thorey Gudmundsdottir