The Face Shop
TFS Company Limited is the Thai importer of best-selling Korean cosmetic brand The Face Shop. Since 2003, TFS has grown continuously, and now runs 63 stores, 60 of which are under ‘The Face Shop’ brand, and three of which are run under the name ‘Nature Collection’. The ‘Nature Collection’ stores offer The Face Shop products alongside other health care and beauty brands. TFS is planning huge growth, expecting to expand to 85 stores across Thailand in the upcoming months.
From home-grown software…
TFS’s old system was a local software developed in house. There was no integration between POS and back office. As the company grew, the system became inadequate, as it could not manage financial analysis, stock and warehouse information, or the stores’ complex sales and promotions. As the solution was home-grown, there was no external support available, which made new staff training lengthy, complex and costly. Accounting and financial data had to be gathered, analyzed and evaluated manually, which was a slow and complicated process – and a severely inadequate one for the goals of developing a viable business strategy. The system required a lot of manual work, much of which ended up being duplicate, wasting employees’ time and the company’s money. Management soon realized that the lack of integration was causing errors, loss of data, instability, and issues related to data security.
…to a world-known system
TFS began to evaluate the business applications available in the market, from local to world-class software. The company realized that while most players in the market only fit either back-office or front-office requirements, LS Nav is a perfect combination of both. LS Nav offers integrated POS and ERP, with data flowing from back to front without duplicate processes. LS Nav also offers support for launching new promotions, which was a crucial requirement for TFS, and includes the option of running the system in Thai, a great plus for store users operating the POS. The fame of Microsoft was the final piece of the puzzle which convinced TFS that LS Nav was the right system for their stores.
Updated, actionable data
In the past, TFS was unable to rely on their financial data and sale and inventory reports. With LS Nav, TFS finally has access to clear, real-time data as regards stock and sales, and can use this information to improve the business.
Improved promotion management
With LS Nav, it’s easy to createvarious types of promotions. Before using LS Nav, store employees had to manually enter the discount in percentage points, which caused lot of mistakes. Now, all complicated promotions are automatically calculated by the system. When a new promotion is launched, the system can analyze feedback through different variables, such as location base, domestic base, loyalty member/non-member and so on. As a result, the marketing team can better plan and launch campaigns, and produce higher returns.
Advanced product management
TFS has experienced great benefits from implementing the LOT function in LS Nav. This functionality has helped TFS control products, expiry dates, logistics, slow-moving stock and much more, proving to be an important support in the company’s long-term growth.
LS Nav was implemented by AVision, a local LS Retail deployment partner. Although the system change proved challenging at first, the company soon was satisfied with the choice. Even if TFS had never gone through a software implementation, the journey was successful thanks to the support of the AVision team, who used their professional experience and retail knowledge to improve processes and solve whatever problem arose. TFS was very happy with the support AVision provided, and thankful for their competence and ability to see the project to a successful end. The company plans to grow to 200 stores in the next few years, and they are confident that LS Nav and AVision can provide them with the best solution for their future.
In the next few years, our business plan is to expand up to 200 stores across the country. We believe that LS Nav and the AVision team will provide us with the best solution for our future growth.Chutinart Ongkosit, Financial and New Business Development Director