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Eye Couture

Eye Couture Eye Couture

Eye Couture is a wholesale and retail luxury eye-wear business. 

Eye Couture imports top-end brands from around the world to South Africa, where they distribute them to optometrists and also sell them to consumers. Eye Couture fills a gap in the market for quality designed, fashion-forward eyeglasses. The business started in a garage with two sales reps, and in just five years it has expanded to multiple retail outlets, wholesales, and import and export operations.  

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Business case 

Eye Couture experienced business challenges due to the multiple systems they used to manage their data. Eye Couture employs staff at various locations, including its retail stores, the head office, and in remote offices, as its sales representatives often visit customer locations. The company needed to provide all its employees with timely and reliable business and customer data. Having disconnected data sources made that accessibility a challenge. Considering the expanding pace of their business, Eye Couture realized they needed to find a solution that would consolidate their data and simplify access. 

Solution 

In LS Central, built on Microsoft Dynamics 365 Business Central, Eye Couture found a software solution with a rich set of retail features and the ability to deliver a clear, centralized overview of the whole business to all employees.

The solution was implemented by Just Dynamics, an LS Retail partner located in South Africa. “Their track record spoke for itself,” says Gregory Nichles, owner and manager, describing how they selected their technology partner. The solution was implemented in a very short time frame, and Just Dynamics’ support was invaluable in consolidating all the information from the disparate systems the company was using into one master database. 

Eye Couture selected the cloud version, LS Central SaaS: the cloud everyone in the company to be on the same page with reliable, real-time data. 

Benefits 

With LS Central SaaS, the company has:

  • A single, comprehensive view of both their wholesale and retail business. 
  • Reliable data that all employees can access thanks to the cloud. 
  • Greater adaptability to change. 
  • A solution that’s geared for growth.  
  • Greater productivity as all touchpoints are connected. 

“It’s systems and people that make the business, and then products. We like to think we’ve got the right people, and we like to think now we’ve got the right system, so we’re looking forward to the next chapter in this journey,” says Nichles. 
Eye Couture

Whether it’s someone in the head office or someone at one of our retail locations, we can access stock availability, customer orders, as well as any other touchpoints we have with either our retail or wholesale customers.

Gregory Nichles, owner and manager

LS Retail implementation partner

Just Dynamics

Just Dynamics is a longstanding, trusted Microsoft and LS Retail partner. Holding a Business Applications Solution Designation and Advanced Specialization status, the company is well positioned to collaborate with LS Central customers and deliver transformative solutions. Committed to client success, Just Dynamics strives to turn every engagement into a future customer reference, providing support from project inception through go-live and beyond to ensure enduring partnerships and exceptional outcomes.

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