Over a period of 17 years, the company has spread its wings across four continents, and now operates over 140 outlets geographically distributed in 32 countries. The primary lines of business are:
- Duty free shops at airports, seaports and borders
- Duty paid including convenience businesses under the brand names “Starter” & “Xpress”
- In-flight retailing in partnership with Iris Ekspres for all Turkey-based airlines and for leading international airlines such as Gulf Air
- Special services for diplomats, such as online retail and embassy supplies.
The company plans to keep expanding their footprints across different emerging markets.
Business case
In Flemingo’s line of business, customers are always on the go. To best serve customers who are in a rush, the organization needed a reliable technology solution than could guarantee a speedy service and tight control over stock availability. The company also needed better integration across geographies. Being present across multiple areas and time zones, with multiple partners and multiple technology platforms, was leading to operational inefficiencies. Opening new stores also took an unnecessarily long time. Flemingo decided to select a single IT partner that could support the business consulting and technology needs of the organization across geographical locations and time zones.
Solution
Flemingo chose LS Retail software solution as its solution, with customizations designed to specifically meet the needs of sales staff at airport terminals. Some of the customizations include:
- Passport scan, with frequently needed information pre-filled to expedite check-out.
- Customer quota-based offers: Promotional campaigns are designed to adapt to the varied needs of passengers. Integration with third-party loyalty systems grants frequent fliers additional benefits.
- Pre-ordering: Travelers can book products in advance on online catalog, and collect them at the duty free store.
- Exchange rate support: The system supports multiple currencies, giving global travelers maximum benefits and protecting them from irregular rate fluctuations.
- Consignment management: A special business solution addresses the complex consignment management purchase process, which involves working with different warehouse rules and scenarios across seaports and airports in multiple geographies.
- Integrated HR and payroll module to automate internal functions like time and attendance, salary benefits, transfers, promotions and commission calculations.
The project initially included only two stores and one warehouse. In order to efficiently design and test the inter-store, inter-warehouse mappings, it was however decided to extend the solution to all stores and warehouses of the organization.
Benefits
Flemingo has experienced significant benefits since implementing LS Retail software solution, including:
- Streamlined purchases: Approval-based workflows have helped significantly in shortening the procurement cycle and ensuring supply availability.
- POS-back office integration: Despite Flemingo’s diverse global environment with multiple back-end systems, key stakeholders can now get a unified view of critical financial and merchandising information.
- Localization: The system supports extended region-specific taxation and compliance requirements. The settings enable future business expansion, in compliance to local statutory requirements.
- Location profitability: Each business owner can now get complete visibility of his or her individual financial position.
- Timely execution of vendor promotions: The system automatically schedules cost recovery from vendors, so that smooth financial cash flow is maintained.
Moving forward, the company also plans to move to a single platform, front-to-back LS Retail software solution across all operating locations.
