The company offers a curated selection of premium Tunisian specialties, imported goods, and in-house creations. Today, it operates 10 physical stores, an eCommerce platform with home delivery, and wholesale distribution.
Business case
Until recently, Ben Yaghlane relied on a standalone POS system combined with separate accounting software. This setup created several challenges:
- No integration between production, POS, inventory, and accounting, resulting in scattered, manually updated data
- Limited real-time visibility into sales and stock across all stores
- Manual, time-consuming reporting processes
- Difficulty managing both retail and wholesale operations within one system
- Delayed decision-making due to fragmented information
- No unified customer view across in-store and online channels
- Limited, non-personalized loyalty programs
As the business grew and online sales accelerated, the company struggled to keep pace. Delivering a seamless, consistent customer experience while optimizing inventory required a modern, agile, and modular solution.
Solution
After evaluating several retail management solutions, Ben Yaghlane selected LS Central, built on Microsoft Dynamics 365 Business Central, for its ability to combine retail operations, finances, eCommerce, and loyalty within a single platform.
The choice was driven by several factors:
- Seamless integration of POS, ERP, inventory, and eCommerce
- The ability to manage retail and wholesale operations side by side
- Advanced loyalty program features for personalized engagement
- A consistent customer experience across every channel
- Flexibility and scalability to support future growth
Implementation, led by LS Retail’s local partner Deltasoft, was rolled out in phases to minimize disruption. “We began with core ERP functions, followed by integration with production, then the launch of personalized loyalty programs, and finally the rollout to POS terminals across stores,” says Mr. Badii Saidani, Performance Director at Ben Yaghlane La Grande Épicerie.
Benefits
With LS Central in place, Ben Yaghlane gained a real-time overview of sales, stock, and customers across all stores, making it easier to respond quickly to demand. Some of the key benefits include:
- Simplified management of pricing and promotions
- Optimized wholesale order management and delivery planning
- Faster checkout processes, ensuring a smooth customer journey
- Automated, targeted promotions based on customer purchase profiles
- Better insights into customer behavior to forecast production and plan promotions
These improvements have helped teams work more efficiently, reduced errors in order processing, and improved customer service through faster checkout and more accurate stock availability. The results are clear and measurable:
- Sales report generation time reduced from 5 hours to 30 minutes
- 5 hours saved per day on administrative tasks
- Product availability in stores improved by 9%
- Stock turnover optimization increased by 9%
- Transaction processing time cut by 25%
Ben Yaghlane is very satisfied with how LS Central supports the company’s growth and delivers a seamless, consistent experience across all sales channels. “Finally, with all channels now fully synchronized in real time, our customers enjoy the same products, promotions, and loyalty benefits across every touchpoint - whether shopping online or in-store,” says Mr. Saidani.
