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Primeau Vélo

On top of selling bicycles, clothing, bike parts and accessories of renowned brands, Primeau Vélo also provides bicycle maintenance and upgrade services. The comapny runs an e-commerce store and two physical stores in Brossard and Laval.

Extra work caused by disconnected systems

The company was using disparate systems, which caused many problems. Each store was a silo, causing duplicate work. All items had to be created in three copies, one for the webstore and one for each shop; customer records could not be shared; gift cards were not centralized. The company started looking for a system that would enable them to

  • Display in the webstore which products are available in-store
  • Standardize prices across the channels
  • Centralize operations to increase efficiency and productivity
  • Manage POS, mechanical services department, finance, purchase, and connection with Magento (e-commerce platform) in one single platform.

Comprehensive, feature-rich

Primeau Vélo selected the LS Retail software solution, integrated to Microsoft Dynamics, as its new system. This solution was chosen because it is comprehensive, offering all the required tools, and because it’s a well-known, proven name, famous for integrating seamlessly with other applications. The system was implemented by The Createch Group, an LS Retail partner providing software deployment and support.

One platform for all channels

Today, all three Primeau Vélo stores run on LS Retail software. The seamless integration between the LS Retail software solution and Magento allows the company to always have visibility over the whole chain. Primeau Vélo can now manage all its data centrally. All information on products, customers, prices, special offers and services only has to be entered or updated once in the system. LS Retail software then takes care of updating all touchpoints instantly.

Serving modern customers

Since implementing the LS Retail software solution, Primeau Vélo has experienced improvements in its data management, increased consistency in its business processes and increased productivity throughout. Customer service has improved by leaps and bounds. Now Primeau Vélo can offer a real omni-channel experience, as customers can see real-time product availability on the website and have the option of purchasing items online and pick them up in-store (click and collect).

Primeau Vélo

We looked at several business management solutions for our company. The LS Retail software solution, with Microsoft Dynamics, was the only platform that suited us. We found it to be comprehensive and extremely powerful. Furthermore, it proved to be the best fit for our specific needs. We are no longer constrained by our software’s limits but supported and well equipped to move forward with our business growth.

Eric Primeau, President

LS Retail implementation partner


As a Canadian leader in business transformation, the mission of Createch is to significantly improve its clients’ profitability through process optimization and the implementation of world-class technological solutions.

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