Founded in 1928, Primeau Vélo is one of the largest bicycle retailers in Quebec, Canada.
Founded in 1928, Primeau Vélo is one of the largest bicycle retailers in Quebec, Canada. On top of selling bicycles, clothing, bike parts and accessories of renowned brands, the company also provides bicycle maintenance and upgrade services. Primeau Vélo runs an e-commerce store and two physical stores in Brossard and Laval.
Extra work caused by disconnected systems
The company was using disparate systems, which caused many problems. Each store was a silo, causing duplicate work. All items had to be created in three copies, one for the webstore and one for each shop; customer records could not be shared; gift cards were not centralized. The company started looking for a system that would enable them to
Display in the webstore whichproducts are availablein-store
Standardize pricesacross the channels
Centralize operationsto increase efficiency and productivity
Manage POS, mechanical services department, finance, purchase, and connection with Magento (e-commerce platform) inone single platform.
Primeau Vélo selected LS Nav, integrated to Microsoft Dynamics NAV, as its new system. This solution was chosen because it iscomprehensive, offering all the required tools, and because it’s a well-known,proven name, famous for integrating seamlessly with other applications. The system was implemented by The Createch Group, an LS Retail partner providing software deployment and support.
One platform for all channels
Today, all three Primeau Vélo stores run on LS Nav. The seamless integration between LS Nav and Magento allows the company to always have visibility over the whole chain. Primeau Vélo can nowmanage all its data centrally. All information on products, customers, prices, special offers and services only has to be entered or updated once in the system. LS nav then takes care of updating all touchpoints instantly.
Serving modern customers
Since implementing LS Nav, Primeau Vélo has experienced improvements in its data management, increased consistency in its business processes andincreased productivitythroughout. Customer service has improved by leaps and bounds. Now Primeau Vélo can offera real omni-channel experience, as customers can see real-time product availability on the website and have the option of purchasing items online and pick them up in-store (click and collect).