Fin Feather Fur Outfitters connects eight stores and its online shop on one platform
Fin Feather Fur Outfitters is a US outdoor retailer of sporting goods, apparel and outdoor products, running eight large-format stores plus an online shop. Each store has departments for fishing, hunting, archery, footwear, clothing and accessories, with more than 50 POS terminals across the chain.
To connect its stores and online shop, Fin Feather Fur Outfitters implemented LS Central with Microsoft Dynamics 365 Business Central, with local partner XSi Retail Partners, to unify retail, inventory and financial operations. The company was particularly excited about advanced customer order management, automated promotions at POS, integration with its eCommerce platform BigCommerce, smooth and secure payment handling with LS Pay through Verifone, and the FastBound integration for electronic A&D record management.
Stores and online on one platform
All of Fin Feather Fur Outfitters' physical stores and its eCommerce now run on one system. LS Central connects them, with the eCommerce platform BigCommerce integrated, and gives teams reliable figures for sales, inventory and finance in real time for faster decisions. "LS Central has streamlined inventory control procedures, providing tighter oversight and more accurate stock management across multiple locations,” says Rees Vail, Vice President, Operations.
Flexible customer orders
Staff have full visibility of customer orders and pickups. With LS Central, items can be sourced and collected from any store. “One of the standout features for us is the enhanced customer ordering system, which allows items to be sourced and collected from any store, providing customers more flexibility and ensuring that desired products are always available,” says Vail.
Faster checkout and automatic promotions
Promotions now apply automatically at the till, which speeds up transactions. “Before implementing LS Central, cashiers had to manually apply discounts to each item listed in our monthly flyer, leading to slower checkout times and potential errors,” says Vail. “With LS Central, promotions are applied automatically, resulting in faster transactions, improved customer service, and a more seamless shopping experience for all.”
Controlled handling of restricted items
Age verification at the POS enforces correct handling of restricted items, which matters for a hunting and outdoor retailer. Electronic firearms records are handled through a FastBound integration with LS Central.
Connected back office
Because LS Central works seamlessly with Microsoft Dynamics ERP, it also supports finance, purchasing, serialized inventory, B2B and store orders, sales auditing, physical inventory and reporting with Jet Reports, enabling staff to make faster, more informed decisions. Payments run through LS Pay with Verifone.
What was holding the business back
Before LS Central, Fin Feather Fur Outfitters faced inefficiencies that affected staff and customers. Cashiers applied discounts by hand, which slowed checkouts and risked errors, and getting accurate, up-to-date data on sales, inventory and finances across stores was cumbersome, which limited timely decisions.
Q&A: insights from Fin Feather Fur's implementation
Why did Fin Feather Fur Outfitters change systems?
Fin Feather Fur Outfitters applied discounts manually, which slowed checkouts and risked errors, and struggled to get accurate, real-time data across its stores, which limited timely decisions.
What does Fin Feather Fur Outfitters run now?
Fin Feather Fur Outfitters runs LS Central with Microsoft Dynamics 365 Business Central, connecting its eight stores and online shop, with the BigCommerce eCommerce platform integrated.
How has checkout changed?
Promotions now apply automatically at the till instead of cashiers entering flyer discounts by hand, which speeds up transactions and reduces errors at Fin Feather Fur Outfitters.
How does the system handle restricted items?
Age verification at the POS enforces correct handling of restricted items at Fin Feather Fur Outfitters, and electronic firearms records are handled through a FastBound integration with LS Central.
