Originally specializing in fine groceries, the company has since expanded into restaurants, in-house production, and premium imported food products. Today, Biwaï operates 13 stores and restaurants, managing an average of 9,000 transactions per day.
“We currently serve our customers through physical stores and restaurants,” says Mr. Ahmed Omrane, IT Manager at Biwaï Shops and Biwaï Vibe. “We also operate wholesale for some product lines and plan to introduce eCommerce and home delivery in the near future.”
Business case
Before implementing LS Central, Biwaï relied on a local POS system with no integration, alongside Sage for accounting. Stock management and production were not computerized, and many processes were tracked through scattered Excel spreadsheets.
As a result, the company faced several challenges:
- Fragmented data with no real-time visibility
- Significant time wasted consolidating information from multiple sources
- Frequent errors due to manual input
- No integrated management of production or restaurant operations
- Difficulty ensuring traceability of fresh products
The opening of new stores became a tipping point. “Growth highlighted the need for a centralized, scalable solution that could handle multi-site management and support us in delivering a better customer experience,” says Omrane.
Solution
The company evaluated several global solutions, but none proved satisfactory. Most solutions lacked retail-specific functionality, required heavy customization, or carried high costs compared to Biwaï’s actual needs.
Biwaï ultimately selected LS Central, LS Retail’s POS and retail management software, built on Microsoft Dynamics 365 Business Central. Designed specifically for retail and hospitality, LS Central brings together POS, ERP, inventory, eCommerce, and customer loyalty into a single platform.
The key reasons behind Biwaï’s choice were:
- Native integration with Microsoft solutions (Business Central, Power BI, Dynamics 365 CRM)
- Flexibility and scalability, with the option of future cloud migration
- Strong alignment with both retail and wholesale business models
Local LS Retail partner Deltasoft implemented LS Central at Biwaï in about six months. The biggest challenge was migrating and standardizing the company’s historical product data, but the teams adjusted to the system with ease. “With a step-by-step, pragmatic approach, user adoption went smoothly across our team,” says Omrane. “The support from Deltasoft International was instrumental. Their retail expertise, understanding of our challenges, and availability throughout the project ensured a successful deployment.
Benefits
With LS Central, Biwaï has streamlined daily store and restaurant operations while enhancing management, efficiency, and the overall customer experience. They now benefit from:
- Real-time insights – The management team at Biwaï gets immediate visibility into sales, inventory, and restaurant operations, enabling faster and more confident decision-making.
- Optimized replenishment – Products sold in stores are automatically replenished from the warehouse, eliminating the need for manual intervention.
- Automated accounting: With seamless integration of store and restaurant transactions, the company has eliminated manual entries and reduced reconciliation time.
- Unified restaurant operations – Restaurant activities, including recipes, costs, and consumption, are managed within the same system used for retail operations.
- Centralized promotions and loyalty – Promotions and loyalty programs are centrally managed and can be personalized for each customer.
- Full product traceability – Fresh product traceability, including expiry dates, production dates, and lot numbers, is fully integrated into the system.
- Enhanced customer experience – Faster checkouts and personalized promotions have improved customer satisfaction. “We particularly appreciate the real-time synchronization with our customer mobile app and the seamless integration of the digital loyalty card, which strengthen customer engagement and support targeted campaigns,” says Omrane.
- Intuitive user interface – LS Central provides a modern, user-friendly interface that Biwaï’s staff can adopt quickly.
These improvements have translated into measurable outcomes across the business:
- 30% reduction in out-of-stock situations
- 50% faster supplier invoice processing through automation
- 18% increase in average basket size
- 25% reduction in checkout waiting times
