Established more than 240 years ago in 1771, esteemed Savile Row tailor Gieves & Hawkes currently holds three royal warrants. It understands the importance of customer service and customer loyalty. Today, Gieves & Hawkes has 120 outlets in the United Kingdom and the Republic of Ireland, and over 100 more worldwide.
Gieves & Hawkes realized that their management system—consisting of a range of software that had been accumulated over time—was holding them back. The system was expensive to maintain, and difficult to update and integrate. When staff eventually found the information they were looking for, they couldn’t be certain that it was up-to-date or correct. Sam Thompson, IT Manager at Gieves & Hawkes, says: “Trying to get new functionality to work with our existing system was a frustrating, expensive experience. We needed fast, accurate information throughout the business, and we needed more control—from the shop floor to the warehouse—to help us save money and improve our customer service.”
Gieves & Hawkes chose to collaborate with Microsoft Partner K3, a company that had a proven expertise in the retail industry. K3 helped Gieves & Hawkes identify the company needs, and which solutions would be better suited for them. K3 suggested a Microsoft Dynamics solution for the UK business, enhanced by several retail-specific add-ons. This included the LS Retail module, plus Lanham modules for warehousing and logistics. Microsoft Dynamics CRM was added to store all customer data, and a SQL-based business intelligence cube was provided by K3.
With LS Retail, Microsoft Dynamics and Microsoft CRM, Gieves & Hawkes has better, faster access to information across the business. With this information, the company can now control pricing, promotions, and stock.
Trying to get new functionality to work with our existing system was a frustrating, expensive experience. We needed fast, accurate information throughout the business, and we needed more control—from the shop floor to the warehouse—to help us save money and improve our customer service.
It’s great. Rich data is now available to store staff at the point of sale, giving them the tools to provide better customer service.
K3 Retail deliver Multi-Channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store or via mobile.Connect