Established more than 240 years ago in 1771, esteemed Savile Row tailor Gieves & Hawkes currently holds three royal warrants. It understands the importance of customer service and customer loyalty. Today, Gieves & Hawkes has 120 outlets in the United Kingdom and the Republic of Ireland, and over 100 more worldwide.
Gieves & Hawkes realized that their management system—consisting of a range of software that had been accumulated over time—was holding them back. The system was expensive to maintain, and difficult to update and integrate. When staff eventually found the information they were looking for, they couldn’t be certain that it was up-to-date or correct. Sam Thompson, IT Manager at Gieves & Hawkes, says: “Trying to get new functionality to work with our existing system was a frustrating, expensive experience. We needed fast, accurate information throughout the business, and we needed more control—from the shop floor to the warehouse—to help us save money and improve our customer service.”
With LS Retail, Microsoft Dynamics and Microsoft CRM, Gieves & Hawkes has better, faster access to information across the business. With this information, the company can now control pricing, promotions, and stock.