Beirut Duty Free is managed and controlled by Phoenicia Aer Rianta Co Sal, a joint venture company between Phoenicia Trading Afro Asia and Aer Rianta International Middle East. Their stores were formally opened for business in April 2003 having been designed and constructed to the highest international retail standards. Since then, Beirut Duty Free’s reputation has been growing rapidly. It is now considered one of the region's finest duty free shops, delivering an exceptional travel retail experience through the core retail philosophy focusing on customer service, quality of choice and price. Beirut Duty Free offers a comprehensive range of products in a carefully crafted retail environment. The shop can be accessed by all visitors passing through Beirut Rafic Hariri International Airport at any time of day or night. Beirut Duty Free wants passengers to enjoy the airport and sample new products. The company believes that passengers' stay at the airport should be fun, whether it is the start of the passenger’s journey or the end.
New requirements come with growth
As the company grew, it became increasingly difficult to manage the processes. The level of technology the company had was insufficient to support the growing business. This caused many issues for internal departments, from posting to extracting data. The management processes were inefficient, and caused delays and extra hours of work. Phoenicia Aer Rianta Co (PAC, Beirut Duty Free) realized that they needed to implement a modern business management system that could automate and streamline processes across the organization. The management decided to move Beirut Duty Free into a new era of technology by implementing a new version of Microsoft Dynamics ERP solution along with LS Retail software. This solution was chosen because it could address the company's requirements, respond to the increasing business complexity in travel retail and, at the same time, grant the flexibility needed to handle the company's business growth and future changes. Megatek, an LS Retail partner which has been specializing in ERP implementation since 1993, oversaw the process.
Why LS Retail software?
LS Retail software was chosen because it is built on Microsoft Dynamics, and includes integrated communication modules between the front office, retail back office and Point of Sales. It is a solid retail solution with a simple user interface that gives managers an instant overview over their business. The LS Retail software solution is also highly scalable, so that it can easily adapt to new requirements.
The benefits gained by implementing the new solution include:
- Faster operations
- Streamlined access to critical information and processes
- Support for growth and change by better connecting the back office and retail stores
- Reducing redundancy and operational costs
- Increasing staff productivity and performance
- Streamline business processes across locations
- Fast and cost-effective staff training thanks to the graphical POS interface
- Full automation of the shop & Collect service process on all required POSs using data director
- Better customer service as creating, modifying and collecting orders is now much faster.