Health and beauty moves fast. One week it's a viral skincare ingredient, the next it's a makeup trend from a trusted influencer, and customer demand shifts overnight. Retailers in this space need to pivot quickly and deliver what customers want, with speed and efficiency. That means you need a POS and operations platform that keeps pace with shoppers while making life easier for employees.
The right platform should let you simplify returns across channels, make loyalty points redeemable both online and in-store, optimize stock replenishment, and book tailored services like appointments or consultations, all without fragmenting your data.
How does LS Central support health and beauty businesses worldwide?
LS Central brings every part of the retail operation onto one platform. Sales, inventory, loyalty, eCommerce, reporting, and much more all live in a single database, so you always know what's happening across your business in real-time. Because the platform is modular, it adapts as you grow, whether that means adding new locations, launching click-and-collect, or rolling out new services.
Let's look at how health and beauty businesses around the world are putting LS Central to work.
Keeping the right products in stock
With such a diverse customer base, cosmetics stores must be ready to carry products of different sizes, colors, and variations. That also means being able to replace old formulations with new ones, stocking limited-time product lines, and having the latest releases on hand. But making sure the right products are in stock at the right times while avoiding overstock and out-of-stock situations requires management software that offers advanced inventory and replenishment capabilities.
Popular Norwegian beauty and cosmetics retailers, VITA, stocks a variety of products, from makeup to skincare, haircare, perfume, and more. They are one of the largest beauty retailers in Norway with over 900,000 loyalty program members. Because of their wide array of products, VITA needed a solution that would help them keep the right assortment of products in stock at any time and enable them to keep up with their growing sales.
"As our operations grew, it became increasingly evident that a more streamlined and technologically advanced approach was necessary," Kristian Sonnenberg, Chief of Digitalization and Technology at VITA told us.
With LS Central, VITA can automate the entire replenishment process to ensure they always have what customers are looking for. The advanced replenishment functionality in LS Central makes it easier for VITA to understand what items they need to reorder, when, and in what quantities.
On top of that, the software’s flexibility enabled them to implement new automation in their warehouse for faster online order fulfillment. The system automatically performs inventory control, so the correct stock amount is continuously updated, allowing them to maintain a clear picture of their products both online and in store.
Increasing productivity
Maintaining optimal performance is a constant battle for health and beauty retailers; they need to be ready for change to happen at any moment, whether due to labor shortages, inflation, or other environmental factors outside of their control, and adjust accordingly.
For NIVEA in Germany, it was important to have a solution that could support their growth, including expanding their omnichannel strategy. Because of LS Central’s modular design, NIVEA knew they could adapt the solution to meet their evolving requirements for the cosmetics industry.
LS Central empowers NIVEA to monitor their performance in real time for each of their locations, allowing them to respond quickly to issues and measure improvements. For example, the company can now receive goods three times faster than before. The software also generates a discrepancy report that gets sent automatically to suppliers in comparison with the invoice, ensuring they avoid mistakes that could cause them to lose profitability.
“The increased productivity of our branch processes and the direct access to a common database since implementing LS Central significantly optimized our processes,” says Marcel Görner, IT Manager at Beiersdorf AG, which oversees NIVEA in Germany.
NIVEA has also managed to implement strategies that promote employee retention, including a dedicated members club that allows them to reward staff and foster a positive working environment.
Accessing a single source of truth
With LS Central's single database, retailers can trust that their information stays up to date and accurate. across every store. Leading Ukrainian perfume and cosmetics retailer BROCARD is a good example.
Running LS Central across 96 stores, the company now has a 360-degree view of its customers from one place. There's no more juggling data across systems: the team maintains everything in a single database and pulls real-time, reliable reports from anywhere, which has helped them make sharper decisions to support future growth.
"The implementation of the system has taught us the most important thing, which is to scale quickly and respond to challenges," says Liudmyla Sevriuk, CEO of BROCARD.
Delivering better customer service
Great customer service is at the heart of any retail business, and this is no exception for beauty retailer All About You in Thailand. They selected LS Central because of its capability to handle complex promotions and real-time point calculation for their loyalty program.
“LS Central enables us to conduct rapid data analysis, providing a comprehensive understanding of our overall business in a timely manner,” Ms. Naruedee Mekpanuwat, Product Director at All About You Co., Ltd. told us. “This data can be utilized for efficient strategic planning and decision-making, especially in marketing and promotion strategies.”
The company has also streamlined processes for their employees, enabling them to deliver better, more efficient customer service. “Searching for member information has been streamlined, resulting in quicker and easier access,” says Mekpanuwat. “This enables our store staff to promptly retrieve customer data and create personalized promotions for specific target groups.”
Grow your health and beauty retail operations
As a health and beauty retailer, you understand the importance of having a robust platform that can adapt easily to your business needs. But if you’re still using multiple software solutions to manage all the different aspects of your business, chances are you can’t deliver the level of service your customers’ demand.
Get in touch with LS Retail experts to discover how a single POS and operations platform like LS Central designed with health and beauty retail in mind can support your growth.
