Start by investigating your customers. This can be done directly, by asking them questions, as well as by applying social listening. What do they care about? What are their hobbies, interests, passions? How do these match your brand?
Once you have an answer to the questions above, you can create actions that are tied to your customers’ values and beliefs. For example,
As a retailer, you can decide to stick to your old and tested ways – and then cry when consumers stop walking through your doors. Or you can move with the times, and change your selling tactics and tools. Today’s shoppers demand independence, a sense of meaning, and personalized attention. Let technology help you deliver all this. Not sure how? Contact us today for help.