Today people are constantly exposed to images and ads. As a consequence, most of these communications are ignored. Studies find that businesses have just eight seconds (sometimes even less!) to catch their audience’s attention. In a world full of colors, sounds, images and brands, how do you make your products stand out? How do you reach each single customer with exactly the right message for them? Our solution: This is where personalization comes in. Retailers will increasingly need to optimize all their touchpoints with the goal of collecting customer data. This information can then be used to provide each shopper with advertisements and promotion that is relevant to them – a special, targeted message that will get their attention. The world of retail is in constant motion, and only those who keep up will still be around to talk about it tomorrow. To learn what the most innovative companies in your industry are doing, read our latest whitepaper discussing the most important trends we will encounter in the retail of the future.