E-commerce websites and apps are a goldmine of customer info: from geographical areas to gender and shopping patterns, retailers today have access to an unprecedented amount of knowledge about their customers. Why not use this intelligence to offer a more personalized and relevant experience in store? You could for example send notifications to your customers’ mobiles to alert them about new products they might be interested in, or discounts for products they often buy. It pays off to make your customers feel special by showing that you know them: a recent study revealed that people spend more when they are offered a personalized shopping experience. Your mobile and online platforms can be a great tool to drive customers to your physical stores. Create an integrated strategy and make sure that your customers have a great shopping experience, whenever and wherever.
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