In general, any technology a pharmacy implements should support quality and security, while at the same time granting flexibility and empowering both customers and staff. For your digital pharmacy, select an IT solution that supports seamless shopping experiences. This includes giving customers online access to e-prescriptions (as allowed by regulations), and generally empowering them with meaningful online content. Don’t go for just any integrated solution: for the experience to be truly seamless irrespective of channel, the different sales channels must be properly unified. Websites and apps should provide at least basic cross-selling features, encouraging customers to purchase relevant products – for example, advising appropriate items that might be needed in combination with prescription items. Pharmacies can take many diverse initiatives to improve the in-store experience, from high-speed service for click & collect customers, to professional advice where required. The ideal Rx solution should support all these necessities, on top of providing pharmacy staff with easy access to information on generic products, side effects and interactions. There are great opportunities ahead for pharmacies that complete their digital transformation taking into account, and supporting, the modern customer journey. If you need more information on how the right pharmacy IT system can support your transition to a digital pharmacy and boost your customer service, do not hesitate to contact our experts.