Meet-the-expert events, classes and in-store activities of interest to your demographic can work wonders when it comes to engagement – at least, so long as the events are advertised strategically using a combination of traditional and digital marketing formats. Simple offers surrounding major releases (think of the latest Star Wars video game or of the newest iPhone), such as discounts or limited-edition gifts for the first 10 people in the store, will get them out of the house in a very real way. It’s worth noting that connecting experiences with rewards programs can go a long way, especially with younger generations of customers. According to a study by Sodexo Benefits and Rewards Services, 84 percent of millennials claim they prefer experiential rewards, such as exclusive events, parties and meet-ups. They like to share these rewards online and with friends and family, too! If you plan to organize special events, make sure you can efficiently manage them, tracking participation and success. A coordinated system that can connect your bookings and registrations to your sales, customer information and loyalty program is of paramount importance when it comes to delivering a consistent, smooth brand experience to customers. The advantages are not only in terms of service: when you use a unified system, management benefits too. With all information stored in one database, you can easily get a snapshot of your whole business, with no time wasted and no complex calculations needed to put together information from different sources. Even in today’s digital-first world, there are plenty of ways to not only put a face to your brand but also come face-to-face with customers. Create experiences that differentiate you as a brand, and make these experiences as frictionless and personalized as possible. Want to learn more about boosting your brand and streamlining customer service programs using innovative technology? Contact our experts today.