How can we react? Take full advantage of technology advancements and offer your customers original and inventive ways to shop outside of the traditional retail space.
How can we react? Wow your customers with a totalizing in-store experience, using technology to enhance the ways shoppers can interact with the store environment.
How can we react? Partner up with like-minded businesses that offer different yet compatible services to surprise your customers with an original, multisensory shopping space.
How can we react? Capitalize on the spread of social media by encouraging controlled customer-generated content – you will gain free advertisement with an authentic feel.
How can we react? When you offer 24/7, Omni-channel retail, you need to provide matching after-sales services – available and easy to access around the clock, and through different touchpoints. Use technology to make your customer service more interactive and approachable.
Just like the pace of technological advancement is rapidly increasing, customer demands change more and more quickly, too. Companies need to stay dynamic and innovative and react swiftly to changing expectations if they wish to have a place at the forefront. To paraphrase Darwin, those who will survive are not the largest or the strongest, but the quickest to adapt.
Article inspired by Daniel Levine's keynote during conneXion Rome.