In order to implement AR, it is essential to have an adequate data infrastructure and databases, which can process items in real time everywhere. Select a type of technology that is comprehensive and reliable, and which fits your, and your customers’, needs. The transition between virtual and physical should be smooth (if you offer a clunky experience, people just won’t be interested). The use of AR should be intuitive, and of value to your brand and your shoppers. Carefully analyze your goals and the customer journey, and based on that knowledge, create an omni-channel strategy detailing the instances where AR should be used, and what you plan to achieve. Don’t forget to note all technical requirements. Phenomena like Pokemon Go have given us a glimpse into people’s hunger for personalized experiences. Today, AR has become an affordable technology which can increase the shopping experience and create individualized, unforgettable customer journeys. Smart retailers are already implementing AI in their changing rooms, websites and loyalty apps – and customers are responding, loud and clear. To keep up with the innovative technologies that are changing the face of retail, download our latest whitepaper on the hottest trends in the industry.
Blog written by Lucia Marie Muench, business developer - LS Retail Europe