E-commerce stores and apps provide retailers with an unprecedented wealth of knowledge about their customers. Use intelligence gleaned from your customers’ online and mobile shopping habits to offer them a more personalized and relevant experience in store. Show your customers that you know them, and make them feel special. A recent study revealed that consumers spend more if they are offered a tailored shopping experience, for example when notifications are sent to their mobile to alert them to the most relevant products or discounts. Your mobile and online platforms need not substitute your physical stores in your consumers’ shopping habits. Create an integrated strategy, and you will be able to use your virtual platforms to drive shoppers back into your stores, and increase your bottom line.