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Sitemap, Privacy Policy & Terms of Use

Privacy Policy

LS Retail respects your concerns about how we use the personal and company information we collect from you through our website and through other methods of communication. This privacy policy describes how LS Retail ehf. (“LS Retail” or “LS”) collects, uses and shares personal information of users of this website, (the “Website”) and its subdomains. This privacy policy was last revised on: 22 May 2018.

Information we collect

LS Retail may collect data to operate effectively and provide you with the best experience possible with our products and services. LS may collect information about you in the following ways:

  • Information You Give Us. LS Retail collects your name, job title, company name, postal address, email address, phone number, fax number, username, password, personal and company demographic information (such as your company software application, version, user usage and occupation), and any other information you provide to us on our Website.
  • Information We Get from Others. LS Retail may get information about you or your company from other sources. LS Retail may add this to information LS gets from this Website.
  • Information Automatically Collected. LS Retail automatically logs information about you and your computer. For example, when visiting our Website, LS Retail logs your computer operating system type, browser type, browser language, the website you visited before browsing to our Website, pages you viewed, how long you spent on a page, access times, Internet protocol (IP) address, and information about your use of and actions on our Website.
  • LS Retail may log information using “cookies.” Cookies are small data files stored on your hard drive by a website. Cookies help us make our Website and your visit better. LS uses cookies to see which parts of our Website people use and like and to count visits to our Site.
  • Web Beacons. LS Retail may log information using digital images called Web beacons on our Website or in our emails. LS Retail uses Web beacons to manage cookies, count visits, and to learn what marketing works and what does not. LS Retail also uses Web Beacons to tell if you open or act on our emails.

Use of personal information

LS Retail uses your personal information as follows:

  • LS Retail uses your personal information to operate, maintain, and improve our sites, products, and services.
  • LS Retail uses your personal information to communicate with you, respond to comments and questions and provide customer service.
  • LS Retail uses your personal information to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
  • LS Retail uses your personal information to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.
  • LS Retail uses your personal information to link or combine user information with other personal information.
  • LS Retail may use your personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
  • LS Retail uses your personal information to provide and deliver products and services customers request.

Sharing of personal information

LS Retail may share personal information as follows:

  • LS Retail may share personal information with your consent. For example, you may let LS share personal information with 3rd parties for their own marketing uses. Those uses will be subject to those 3rd parties’ privacy policies.
  • LS Retail may share personal information when LS does a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • LS Retail may share personal information for legal, protection, and safety purposes.
  • LS Retail may share information to comply with laws in the countries where we operate.
  • LS Retail may share information to respond to lawful requests and legal processes.
  • LS Retail may share information to protect its rights and property, and that of its agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.
  • LS Retail may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.
  • LS Retail may share information with those who need it to do work for us.
  • LS Retail may also share aggregated and/or anonymized data with others for their own uses.

To the extent LS Retail and others have mutually executed non-disclosure agreements in effect then certain data collected from this Website will not be covered by such agreements.

Security of your personal information

LS Retail strives to make certain that our servers and connections incorporate the latest encryption and security devices. LS Retail has implemented physical, electronic, and managerial procedures to safeguard and secure the information collected. Unfortunately, no data transmission is guaranteed to be 100% secure and bad actors may defeat our security, LS Retail therefore cannot guarantee the security of information you transmit to or from the Site, Applications, or through the use of our services, and you provide this information at your own risk. ACCORDINGLY, LS RETAIL DISCLAIMS LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING THE SITE, APPLICATIONS, AND OUR SERVICES. BY VISITING LS’ WEBSITE YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND ASSUME THESE RISKS.

Privacy policy updates

LS Retail reserves the right to change the provisions of this privacy policy at any time. LS Retail will alert you that changes have been made by indicating on the privacy policy the date it was last revised. Your use of the Website following the posting of such revised policy shall constitute your acceptance of any such changes. We encourage you to review our privacy policy whenever you visit the Website to guarantee your understanding of how your information may be collected and used.

Contact information

We welcome your comments or questions about this privacy policy. You may also contact us at our address:

LS Retail ehf.
ATTN: Marketing Department
Hagasmari 3
201 Kopavogur, Iceland

Terms of Use

Any use of the website: (the “Website”), is subject to the following terms. By using the Website you agree to these terms. Do not use or view this Website if you do not agree to these terms. These terms were last revised on: 22 May 2018.

User content

By visiting the Website and using LS Retail’s products or services, you agree to the terms of the Privacy Policy. Personal information may be processed by LS Retail’s trusted vendors and other third parties in the country where is was collected as well as other countries where laws regarding processing of Personal Information may be less stringent.


All text, graphics, logos, icons, images and other content contained on the Website as well as the selection and arrangement thereof are the exclusive property of LS Retail or its licensors and are protected by copyright and trademark laws. All rights not expressly granted are reserved.

Content made available to you on this website may contain images or other pictorial or graphic work licensed to LS Retail by 3rd parties. By downloading or accessing this content you expressly agree that your rights to use that content are limited and that you may only use this content on LS Retail’s behalf, i.e. with the sole purpose to promote LS Retail, and that you have no additional rights to the work, as set forth in the following license terms: 


LS Retail’s Website is not designed for minors under the age of 18. We do not intentionally gather Personal Information about visitors who are under the age of 18.


The Website and the materials therein are provided on an “as is” basis without warranties of any kind, either express or implied. LS Retail does not represent or warrant that materials on this Website are accurate, complete, reliable, current or error-free. LS Retail does not represent or warrant that this Website or its server(s) are free of viruses or other harmful components. LS Retail reserves the right to change any and all content contained on this website at any time without notice.

Limits of liability

In no event shall LS Retail, or its offices, directors, shareholders or employees be liable for any direct, special, indirect or consequential damages or any other damages of any kind, including but not limited to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence), or other form, arising out of or in any way connected with the use of this website or the materials contained in, or accessed through, this website.

Governing law and jurisdiction

These terms of use and any legal actions or proceedings relating to your use of this Website shall be governed by and construed in accordance with the laws of Iceland. By using this Website you agree that action at law, suit in equity or judicial proceeding arising directly, indirectly or otherwise in connection with, out of, related to or from this Website shall be litigated only in the District Court of Reykjavik and you hereby irrevocably and unconditionally consent and submit to the exclusive jurisdiction of that court over any suit, action or proceeding.