Consumers’ growing expectations on what constitutes a high-quality shopping experience have forced retailers to raise the bar. Businesses need more than a shopping cart and a retail POS: they need systems that are tightly integrated, and which enable them to follow the customer journey from beginning to end across channels. The newly released unified commerce solution by LS Retail and Dynamicweb enables retailers to do just that, with minimum effort. “Today, consumers expect retailers to be on all channels, at all times. With Dynamicweb and LS Retail, retailers have a new way to fulfill their customers’ demands easily, without having to juggle multiple, disconnected systems,” says Petur Sigurdsson, Product Director LS e-Commerce. The LS Retail and Dynamicweb solution consists of a two-way connector that ties together retail management system LS Central (formerly LS Nav) and the Dynamicweb platform combining CMS, e-commerce, PIM and digital marketing. The result is a unified commerce system that can fully supports ambitious retailers, enabling them to sell their products globally and offer customer portals, abandoned cart reminders, content personalization, and much more. “Retailers are looking for robust unified commerce solutions that are fast and easy to implement, so they don’t need to reinvent the wheel. LS Retail and Dynamicweb definitely share this vision. With this new solution we aim to set new standards for out-of-the box unified commerce functionality”, says Brede Bjerke, VP Sales, Dynamicweb.