Giada Pezzini | 27 January 2016
The Apple Store’s secret of success (and what retailers can learn from it)
It averages over 1 million visitors per day globally; people start queuing days before the opening of a new store, and when a new product is set for release. We are talking about the Apple Store, which currently holds the place of the most profitable store in the US - a long way ahead of second-in-line, renowned luxury jeweler Tiffany & Co. From the uncluttered store design to the small product selection, many factors differentiate the Apple Store from its competitors. The real differentiator, though, and the one thing driving people back again and again, is the customer experience. By focusing completely on customers’ needs and desires, Apple re-imagined the way stores work – creating an innovative retail model which won over customers worldwide.