Iraq-based footwear and sportswear retailer, Amin Alsharq Company, exclusive distributor of the Skechers brand in Iraq, has selected LS Central to run its retail operations across all 24 locations, with implementation led by LS Retail partner LS Infotech. The go-live is planned for September 2026, with the full rollout planned to cover all 24 locations across the network.
Amin Alsharq was looking for a more efficient retail operations platform. While researching retail management systems, Amin Alsharq came across an article highlighting the successful cooperation between Skechers in Asia Pacific and LS Retail. This discovery prompted a deeper investigation into LS Retail’s capabilities, which ultimately led to the decision to select LS Central as the foundation for their retail operations in Iraq. LS Central’s promotions module and real-time performance were key factors in the decision-making process.
LS Central is the global POS and retail operations platform by LS Retail. Running natively on Microsoft Dynamics 365 Business Central, the software delivers real-time, centralized data across the entire business. Its modular design gives retailers the flexibility to start with the capabilities they need today and expand as their operations grow. Over 110,000 retail stores, restaurants, pharmacies, fuel stations, hotels, and more run on LS Retail software in 157 countries.
“Learning that other Skechers distributors had successfully implemented LS Central gave us confidence in the solution,” says the team at Amin Alsharq Company. “After evaluating its capabilities, we recognized that LS Central was the best fit to support our retail operations and our long-term growth strategy in Iraq.”
“We are pleased that the Amin Alsharq team selected LS Central as their preferred solution, and we look forward to supporting their successful implementation and long-term growth,” says Neeraj Singh Langeh, Founder and Managing Director at LS Infotech.
“Having a global brand like Skechers as a reference in the region is a strong validation of LS Central’s capabilities,” says Waddah Laham, Vice President MEA & India at LS Retail. “We're proud to support Amin Alsharq as they bring this same standard of retail excellence to the Iraqi market, and we look forward to a successful, long-term partnership.”
