Shoes Palace Trading LLC, better known as the Shobra, is one of the largest retail chains of footwear, garments and accessories in the United Arab Emirates. The Shobra offers a wide range of international brands in many different styles, from formal to high-end to athletic, for men, women and children. Aside from footwear, the stores also stock accessories including handbags, wallets, perfumes and cosmetics, jewelry, luggage and a selection of shoe care products. The company has built a strong reputation for its product quality and customer support. Over the years, the Shobra has become a leader in the retail industry, with operations across the United Arab Emirates, and an imminent expansion in other GCC (Gulf Cooperation Council) countries.

The search for a state-of-the-art solution

The company, that was at the time running a legacy software, realized that they needed a better management system for its operations. The Shobra needed to improve its merchandise planning, ability to execute and accounting, down to store level. In the search for the right management system, the company presented a clear set of requirements:

  • A state-of-the-art, reliable and diversified retail solution
  • Integrated to the ERP
  • Guaranteeing easy migration from the legacy system
  • Quick implementation schedule
  • Implementation and user training would need to occur with minimum risk of failure and without disturbing the running operations.

LS Nav, a solution to increase loyalty

We wanted an ERP and retail solution with latest technology to enhance our customer offering and satisfaction including loyalty, so that we could retain and grow our customer base,” said Mr. Pouria Khushnoo, General Manager at Shoes Palace Trading LLC. After looking at different systems, the company realized that LS Nav was the right solution for their needs. LS Nav was implemented with the support of LS Retail partner AP&T Business Solutions. “Having AP&T Business Solutions as our partner gave us the edge. The team’s expertise with LS Retail and their vast experience of the retail business helped us identify and adapt to new processes with great ease and comfort,” said Mr. Pouria Khushnoo.

Successful testing and a quick implementation

The implementation of LS Nav took place in two phases. First, all required features were installed, tested and evaluated. At the same time business critical functions like finance, procurement, inventory, loyalty, store operations etc. were tested at the back-end in Microsoft Dynamics NAV. Once the project management team at the Shobra certified the testing as successful, phase two started, and the solution was rolled out to all the seven stores of the chain. “The challenge faced was to plan and implement the solution in a company with extensive supply chain operations without affecting daily operations,” said Archie Patrao, Managing Director at AP&T Business Solutions.Total control and scalability Since the roll-out of LS Nav in the stores and back office, Shoes Palace Trading LLC has managed to significantly increase their performance and productivity. The company is confident that the new system will support the chain’s growth in the future.