Rimco is an import and export company operating in Ivory Coast. The company runs a chain of retail stores, and is an exclusive distributor of household appliances of the brand Haier.
Rimco is an import and export company operating in Ivory Coast. The company runs a retail chain of electronics stores, and is also an exclusive distributor of household appliances of the brand Haier. Today, Rimco’s primary objective is to make Haier the preferred brand of Ivorians, and to provide consumers with products of exceptional quality/price ratio.
Need to centralize business decisions
The Rimco group has been going through a period of growth. In order to support its expansion, the company decided to implement innovative technology, which would support Rimco’s intent ofcentralizing strategic business decisions. The company also wanted to be able to offer its customersnew services, and to be able to adapt its strategy to changing situations and competition. To do all this, the company realized they needed to implement a powerful, end-to-end management system.
The right system
Rimco found the technology they were looking for in LS Nav. The system is totally integrated to a powerful ERP, Microsoft Dynamics NAV, which is world-famous and can be easily adapted to different demands and changing times. On top of its front-to-back coverage, LS Nav also enables companies to offer greatcustomer servicethrough a host ofloyaltytools and management ofoffers and promotions.
Overcoming bumps in the road
The implementation was smooth, although Rimco had some issues figuring out how to manage real time replication and prices distribution over standard WAN. In the end, the company established a very deep architecture in order to avoid the high cost of telecom connections in Ivory Coast.
Today, Rimco has a management system that covers the whole company front to back, and enables management totake decisions from head office. Prices, inventory and stores management have been centralized, giving Rimco better control over their whole enterprise. Management can now keep track of sales as they happen, andreact quickly. LS Nav has helped the company provide moreefficient servicesto their customers, optimizeconsolidation of store activitiesandincrease revenue.
We can now offer more personalized offers to our customers. Our relationship with customers and suppliers has also improved, thanks to LS Nav.