Pullin is a French fashion brand selling its own clothing lines for men, women and children. Founded in 2000, today Pullin runs 15 stores worldwide, 12 of which are in France.

Many solutions = not a single version of the truth

The brand began to experience a quick growth. At the time, Pullin was using multiple software solutions to manage all the different aspects of the business. These systems didn’t communicate seamlessly with each other, causing problems to the company: tasks had to be repeated by separate employees, which caused a waste of their, and the company’s, time; there was a problem with duplicate data; management had no visibility over what was going on in the company. Some processes, including the whole purchasing and production, weren’t even managed with a software: employees handled them manually, with a multitude of Excel documents. Pullin realized that, to properly understand their business and to avoid duplicate data, they needed a single, fully integrated solution.

An integrated solution to manage the whole chain

Pullin chose as its new system LS Nav on Microsoft Dynamics NAV. This is an internationally renowned system, used by retail businesses worldwide. Pullin also implemented a vertical industry add-on on top of the system, Pebblestone fashion. The solution was deployed with the help of 3Li, a certified LS Retail partner. Today, Pullin uses the system to manage its whole chain, including the purchasing and production processes. With LS Nav and Dynamics NAV, Pullin:

  • has automated inventory management and replenishment
  • can track sales in real time
  • has saved work hours, as the integrated system helps avoid repeated tasks
  • is on time with deliveries
  • has improved the overall monitoring of its international operations with accurate, real-time stats
  • can better satisfy its customers.

The company is happy with its new system, and very satisfied with 3Li’s project management and support during the transition.

LS Retail allows us to have a complete, packaged solution with really easy implementation: if we want, I am able to set up a new store in 24 hours.

Jean Francois Corre, IT Manager

LS Retail Partner


3Li is a service company specializing in the development of vertical ERP and CRM solutions based upon the Microsoft Dynamics platform.

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