Praias is Portuguese for “beaches.” Dubai’s unique swimwear boutique is inspired by the luxurious sandy beaches of Brazil. Located in the Mall of the Emirates, the luxury boutique offers stylish, high-quality Brazilian swimwear and clothing from a wide range of modern brands. Since 2004 Praias’ product range and style has placed them at the forefront of their business in the region. The concept is simple: quality swimwear and clothing from Brazil where the beach is more than a bikini; it’s a way of life. The famous brands include Lenny, Salinas, Clube Bossa, Cantão, Havaianas and many more. Praias evaluated several retail solutions. They decided on the LS One Retail System. LS Retail’s partner, Dynamic Vertical Solutions – Dubai then provided and implemented the solution. It includes all of the essentials, a point-of-sale, inventory and customer management and purchasing. LS One also offers centralized control and reporting for multi-store retailers. It is a powerful system that is adaptable and expandable to meet Praias’ current and future retail needs. Working locally to meet specific customer needs is important, so LS Retail provides the basic system, LS One; Dubai based DVS modifies and customizes it to suit the customer’s needs.