Larraz is a historical company from Zaragoza, Spain, whose business dates back to 1883. Today, Larraz is both one of the largest craft stores in Spain and a manufacturer and supplier of flags. At Larraz customers can attend craft courses and purchase haberdashery, needlework and craft items, as well as flags, masts, and related custom products.
When Larraz started looking for a new retail system, they realized that it would be difficult to find a software solution that fitted with all their requirements. The main problem that Larraz faced was finding a solution capable of handling the large variety of products it sells in the store. The ideal system would be able to handle variants (color, size, volume ...), different sale and purchase units, products sold by weight or length. The software would also need to manage the sale of manufactured products with components, products grouped into blister packs, definitions and control of minimum and maximum stock, manufacturer barcodes and proprietary barcodes, price lists for retail and distributors, etc. Larraz also needed a solution that could manage a customer loyalty program with customer card, point assignation, personalized advertising and offers, customer segmentation, and more. Finally, the chosen system would need to seamlessly integrate with Microsoft Dynamics Nav, the ERP already in use across the whole business.
Aitana, one of the top LS Retail partners in Spain, offered Larraz the best possible solution to their problems. They analyzed the situation, identified the requirements and presented LS Nav as the perfect fit for Larraz. With LS Nav users can manage products, warehouse and back office through advanced points of sale. LS Nav’s detailed reports enable managers to analyze their business thoroughly. The solution is also very easy to configure and use and very flexible and scalable, meaning that it would be able to adapt to the needs of Larraz as the company changes and grows. “Before choosing LS Nav we also evaluated two programs by other Microsoft Dynamics Nav partners,” said David Lasala Durán, CEO at Larraz. “Those programs offered POS features and product management, but they did not reach the precision and adaptability offered by LS Nav.”
As the store is open Monday to Saturday, Larraz had to migrate from the old system during a single day. This meant the company had to integrate a high volume of data (including more than 8.000 customer records, over 35.000 loyalty card users, 800 suppliers and 52.000 product sheets) and adapt to the new system very quickly, ready to resume business as usual on Monday.
Since implementing LS Nav, Larraz has increased speed and effectiveness of its operations and reduced costs. Some of the benefits the company has experienced include:
“Most shops in our sector don’t use an integrated management system for purchasing, sales, accounting and POS. LS Nav allows us to be nearly self-service, resulting in improved customer satisfaction and loyalty,” said Lasala Durán.
We chose LS Nav because it is reasonably priced, while offering a lot of functionalities that can be customized to suit the needs of our own business.
LS Nav allows us to analyze the behavior of our customers in great detail. It has enabled us to offer a loyalty program, and we can now carry out marketing campaigns and evaluate their effectiveness.
With experience in over 200 business sectors, Aitana can support you in finding the best software solutions according to your specific needs and bring invaluable experience to your business.Connect