Dukan hypermarkets bring low-cost, high-quality products to the people of Saudi Arabia. The company operates with optimal fiscal efficiency by keeping limited stocks of goods, and tightly controlling its operational and quality processes.The benefits thus gained are passed on to the end consumers in the form of massive discounts. This business model has made Dukan popular, and led to an ever-growing loyal customer base. The organization is now in expansion mode, with the ambitious target of opening 600 stores in the coming 2 years.
Before the current implementation, the company was already using LS Nav. At the time, the company had some performance issues, which needed to be solved before the company's expansion plans, which involved synchronizing hundreds of stores across Saudi Arabia. The main issues faced by Dukan were:
The solution provided by local LS Retail partner Godrej Infotech Limited included a complete system re-architecting of the data access layer between stores and headquarters. The system was initially implemented as a pilot project across 26 stores, and was afterwards rolled out to 100 stores, smoothly and efficiently. “This being a post-implementation support engagement, we were all geared up to provide extraordinary customer service to Dukan,” said Mr. Umesh Gupta, Project Manager at Godrej. “The most challenging part was delivering 24/7 support during the festive season of Ramadan. The retail activity is at its peak during this season and we were on our toes, always ensuring that all tickets raised were resolved as soon as possible. It was an extremely demanding period for us, and we are thankful for the support given by the teams who took us through this with maximum productivity.” The re-architecting of the solution included:
Dukan is already enjoying the benefits of the new implementation. Some of the features the company appreciates most include:
This new system allowed us to move from our conventional way of working with multiple Excel sheets, giving us all the relevant information that is needed for efficient functioning of our day-to-day routine. The system has led to a significant 40% increase in the speed of transactions, giving us that extra bandwidth as an organization to focus on those activities that serve our customers better. I look forward to working again with Godrej Infotech Limited as we continue our vision of simplifying our business processes with the best of technology innovations.
Godrej Infotech Ltd is a software services and consulting company headquartered in Mumbai, India. It has multiple sales and delivery offices and operates in the Middle East, Europe, APAC, and USA regions.Connect