People use music as a powerful cue to interpret a place – and smart restaurateurs can capitalize on that. For example, research shows that restaurants playing classical or jazz music are automatically perceived as high-class -and therefore more expensive- than restaurants playing pop or rock songs. You can use this to your advantage: if you run a quick service restaurant or family-friendly diner, play contemporary pop and rock to give off a relaxed vibe. If you manage a fine dining restaurant, play classical music or jazz classics instead. You are more likely to be perceived as classy, and attract the right type of diners. Music can heavily contribute to your restaurant’s ambiance, while being relatively inexpensive and easy to control. If you run a café, bar, diner or restaurant, don’t let just anybody choose which songs should play. The head waiter may like rap, while the cook might be into blues – but before you give in to personal tastes, ask yourself: is this the right vibe? Does this music create the right atmosphere? Does it fit with what my brand stands for? Does it attract the right type of customers, and support my business goals? Think of it as seasoning: the wrong spice, or the wrong quantity, can easily ruin a dish. On the other hand, when you add the right seasoning, in the exact amount, the result can be the perfect dish that leaves diners asking for seconds.