Temporary retail outlets, also known as “pop-up stores”, have been materializing more and more frequently in cities around the globe. Born as a way to capitalize on empty storefronts, pop up stores have grown in prominence as they represent a smart way to test new markets, assess different locations and increase the visibility of the brand. Plus, they are way cheaper and less risky than traditional stores. Think you could gain from a pop-up shop, but not sure how to go about opening one? Here is our advice on how to open a memorable pop-up store – in just 5 easy steps.
LS Retail | 27 January 2020