A new, local pop-up restaurant is an ideal subject to engage social media users, providing a free marketing channel for you. Whet diners’ appetites by creating a buzz about your new venture before it opens, and engage with customers when the restaurant is up and running. Post daily specials on Facebook and Twitter, along with limited-time offers or special events. Don’t forget to encourage diners to ‘check in’ on social media and share photos of their food on sites like Facebook, Instagram and Twitter when they visit your restaurant. When customers visit your store, take their contact details and keep in touch by sending them follow-up information, news about local events and details of your next pop-up opening. A smart way to collect customers’ email address is to send them an electronic receipt for their purchases. If you’re looking to reach a new audience or test a new location, a pop-up restaurant could be the perfect way to start. Do your research, engage with your target audience and make sure your customer experience is as good as your food, and your pop-up could become the next big thing in dining. If you need help finding the right technology to help support your restaurants, do not hesitate to get in touch with our experts.