Do you want your employees to deliver helpful, knowledgeable service? Then empower them to do so. This means giving them constant training, and the right technology.
Training: Learning about products and excellent service should not be limited to the onboarding stage. Keep your staff up-to-date with what stock is coming in, and help them understand how each item can suit different customer needs. A shopper looking for new running shoes doesn’t want to hear “here is what we have” – or wait around while the sales associates tries to read the boxes to understand the difference between two pairs of sneakers. What the customer expects is solid, competent advice on what sole is better for rough terrains, or which model has the best arch support. The in-depth knowledge needed for this level of service does not come cheap: you need to invest time and resources in constant, thorough, focused training.
Technology: Even with constant training, you can’t expect your employees to memorize your whole catalog and all your products’ features – especially in the days of endless aisles. A simple and affordable way to empower your employees to give more personal service is mobile Point of Sale. With a mobile POS in their hands, your employees can walk around the shop floor and give product information and one-on-one service to your customers where they are. On the POS, salespeople can quickly find all information on product details, variants, prices, and even real-time availability across all your locations. And it doesn’t end here. The best mobile POS systems also enable your employees to view, and show to customers, your whole product range, not just what you have in-store. A customer is looking for a specific type of paintbrush? Use the tablet to show the products available in your other locations and compare items side by side, with details and pictures. And to finish, you can close the sale on the spot. Yes – the best mobile POS take payments, too.
Many retailers are feeling outpaced by today’s speed of change, with consumer expectations constantly increasing on the one hand, and technology quickly changing on the other. “By the time we catch up to technology, it will have moved past us again,” a billion-dollar revenue retailer told Forrester. The good news is, you don’t need to offer drone delivery, virtual reality, or 3-D printed items to guarantee great experiences. Rather, implement the technology that enables you to deliver the necessary, and oh-so-important basics of modern shopping: competent service in-store, personalized interactions, and a consistent brand experience across channels. You can find all the elements you need to offer all this in a retail management system like LS Central, our unified commerce platform that gives retailers mobility and a centralized view of all their information, including customer data. To know more about LS Central, and how it can help you close the gap between what consumers want, and what you can offer, get in touch with us.