In addition to maintaining the loyalty of their core audiences, that is the supporters of the charity, charity retailers should focus their efforts on attracting the attention of the younger generations: Millennial customers and Generation Z. These audiences are not only ready and willing to spend: they are also particularly responsive to some of the values thrift stores stand for. To connect with these customers, charity retailers must begin by communicating their mission more clearly to the younger demographic. The goal is to secure not just new customers, but also young volunteers and more donations, so that the right products are available for the right customers. Secondly, retailers must increase their traction with loyalty systems and social marketing. Sounds hard? It’s not. And it’s worth it. Contact our experts to find out how our easy-to-use software solutions can boost your charity business.
A POS and back office system that combines simplicity and convenience with the right set of retail functionality can be a real asset to charity retailers. Our Point of Sale solution LS One has all these characteristics – which is why it’s steadily growing in popularity in the non-profit and charity sector all over the world. Find out more on why LS One can be the perfect fit for your charity store.