When you are an omni-channel retailer, you won’t be judged only on the quality of your products: if your website crashes; if the delivery service runs late; if the description for a product on your website contains wrong information, or if the refrigerated locker where you deliver products breaks down – customers will hold you responsible for the poor shopping experience. Convenience is a core element in consumers’ decision to shop for grocery online; any snag in the process, and you risk losing a customer forever. To satisfy the digitally engaged food shopper, redesign your strategies focusing on consumer engagement across the channels, and make sure that every step of the buying process is simple, smooth and efficient. Online grocery shopping is at a tipping point. Retailers wishing to shape the market and win over competitors must move quickly and fearlessly. If you need advice getting ready for the digital future of grocery shopping, do not hesitate to contact us: we have helped many grocery businesses go from good to great.