Magnus Norddahl
Chief Executive Officer and President

Magnus became CEO of LS Retail in November 2010. He has over 30 years of experience in various management positions within industries such as software development, IT, pharmaceutical and banking in Iceland, Europe and in the United States. His management skills and expertise span across customer relations, quality, sustainability, profitability and controlled growth. Magnus holds a B.Sc. in Computer Science and Mathematics from Rockford University (1986), a B.Sc. in Electrical Engineering (1988) and an M.Sc. in Electrical Engineering (1989) from the University of California.


Dadi Karason
Chief Technology Officer

Dadi joined LS Retail as Product Development Manager in 1998. In 2007 he was appointed Director of Development. Dadi holds a Cand. Science degree in Industrial and Mechanical Engineering, a B.Sc. in Computer Science and studied for an M.Sc. in Financial Engineering at the University of Iceland.


Hlynur Elisson
Chief Financial Officer

Hlynur joined LS Retail in January 2019. He has 25 years of experience in finance. Prior to joining LS Retail he directed the finance operations at Icelandair for 14 years. Before that, he was the finance director for Air Iceland (Flugfelag Islands) and held a managerial position at IKEA. Hlynur holds a B.S. degree in Business Administration from Rockford University.

Sigrun_Dora_Saevinsdottir (1)
Sigrun Dora Saevinsdottir
Chief Operating Officer

Sigrun Dora joined LS Retail in 2012. She is responsible for partner operations and for internal operations. Before LS Retail, she was Director of Business Development at Marorka, where she handled partner relationships, and she has also worked in software development at Nyherji, Gagarin and Trackwell. Sigrun Dora holds an M.Sc. degree in Computer Science from the University of Iceland.


Gunnar Ingimundarson
Chief Consulting Officer

Gunnar has over 25 years of experience working in various IT companies in ERP implementation and development projects. He has worked as Sales Director Dynamics (NAV, AX, CRM, SharePoint, BI) for Advania Iceland. Before that he was the CEO of Hugur hf. He holds a Cand. Oecon degree in Business and Economics from the University of Iceland.


Bergthora H. Olafsdottir
Chief Human Resource Officer

Prior to joining LS Retail, Bergthora was Head of Human Resources at Novomatic Lottery Solutions. She has also worked in various managerial positions at Siminn (Telecom) and Samskip (Transport and logistics). Bergthora holds an M.Sc. degree in Human Resource Management form Stirling University, a B.Sc. in International Marketing and a B.Sc. in Industrial Engineering from Reykjavik University.


Carsten Wulff
Regional Vice President – Europe

Carsten joined LS Retail in 1998, and has been working in business development since 1994. This includes the development of concepts for various types of partners, first for Navision and later for LS Retail. Before joining Navision (now Microsoft Dynamics NAV), Carsten worked for 6 years with IBM AS/400 applications, trained on  Office/400 and was a part of a development team developing ERP applications (Finance/400).


Jason Patrick
Regional Vice President – Americas

Jason has over 21 years of experience in enterprise software business development, sales, and delivery. Of these 21 years, 15 were spent working with ERP, e-commerce and m-commerce at SAP, Sybase iAnywhere, BroadVision and Ernst & Young. Jason holds a B.Sc. in Systems Engineering from the United States Military Academy at West Point, NY, and an M.Sc. degree in Systems Engineering (Health Systems) from the Georgia Institute of Technology, Atlanta, GA.


Qiping Sun
Regional Vice President – APAC

Qiping has been with LS Retail since October 2007. From the start, he was heavily involved in building the LS Retail business in the Asia Pacific region. Qiping has over 20 years of experience in retail IT. He acquired strong industry knowledge through various roles, ranging from software development to product management, to partner & channel management, throughout his career with LS Retail, K3 Business Technology Group and Toshiba TEC in the UK and Singapore.


Waddah Laham
Regional Vice President – MEA & India

Waddah joined LS Retail in January 2014 after having managed the distributor relation in the MEA region since 2006. His primary focus has always been customer satisfaction, quality results and growth. Waddah is now the Vice President overseeing LS Retail’s expansion and profitability in the region and is also supervising the development of LS Academy, our training platform. In addition, he has been successfully working with Microsoft Business Solutions and as a Channel and Account Manager since 2000.


Kristjan Johannsson
Vice President Strategic Accounts

Kristjan has more than 20 years of experience in sales and marketing of IT services and software licenses. He has been managing large enterprise accounts in retail since 2013, when he was working for SAP in Norway. He has also worked as Managing Director of Applicon for over 10 years, providing SAP and Microsoft consulting services. Kristjan holds a Master's degree in Business Administration from Aarhus School of Business, Denmark, with a focus on marketing and international business.


Eric Miller
Vice president/Global Director LS First

An engineer by degree, Eric has been working in retail and hospitality in various managerial roles for 12+ years, and been in the retail industry for over 20. Eric joined LS Retail in 2013, and since joining has held various positions including consulting, solution architect, product design, sales, and management. Eric came to LS Retail from the consumer sector/division, etc. where previously he was Director of Engineering for a retail medical device manufacturer, assisting in implementation of a dynamic ERP system.

Matthias Matthiasson
Product Director – LS Central

Matthias joined LS Retail in April 1996. In between, he was CIO for a large retail organization for two years. During his 30 years of experience in the information technology industry, Matthias has led and taken part in the birth of numerous products/systems both as a team member and as a leader. Matthias holds a B.S. in Business Computer Information from St. Cloud State University in Minnesota, United States.


Andries Roux
Product Director – LS One

An engineer by qualification, Andries has been working in the IT field for over 20 years in various managerial roles. He started at Navision R&D in Denmark (prior to Microsoft acquisition) then opened his own company, Atmo Technologies, in South Africa. He moved to Iceland in 2020 and joined Marorka (ship energy management) where he was the VP for Sales and Marketing. He joined LS Retail in 2016.


Petur Thor Sigurdsson
Product Director – LS eCommerce

Petur has been with LS Retail from the start. A Computer Science graduate from the University of Iceland, he initially worked as a developer before taking on the role of Product Manager. Petur is now the Product Director for LS eCommerce – focusing on developing software solutions for web and mobile.


Gudrun Olafsdottir
Product Director & Development Manager

Gudrun, also known as Gua, was introduced to NAV in 1998 when she started working for Landsteinar DK in Denmark. She has been working with the LS Retail solutions since then. Gua has been involved in various retail projects, developing, consulting and training partners in different countries around the world. Before she became a Product Director, her responsibilities at LS Retail were as a senior developer/consultant, Training Manager and Development Director for LS Nav.


Martin Kleindl
Product Director – LS Fashion & Replenishment

Martin has over 20 years of experience in IT business solutions as a developer, consultant, pre-sales consultant and project manager, with a long professional relation with LS Retail. He has worked mainly in the Microsoft Dynamics ecosystem, but he also had professional experiences with Oracle and Intentia/Lawson. His experience includes implementing ERP applications, CRM, Datawarehouse/BI and Workflow solutions.


Sigurdur Eggert Gunnarsson
Product director - LS First

Sigurdur (Siggi) joined LS Retail in 2019 from Advania Iceland, where he was Director for the Business Central team. He has over 20 years of experience in the IT industry, ranging from managing ERP implementations and development, to development of various products including games. He holds a Master’s degree in Finance and a degree in Computer Science.

Gunnar Orn Thorsteinsson
PRODUCT DIRECTOR – Restaurants and hotels

Gunnar joined LS Retail in December 2009. He has been working in IT for more than 20 years. Gunnar holds an M.Sc. in Engineering from the Technical University of Denmark (DTU), where he also started working with Navision Software (prior to Microsoft acquisition). Gunnar has been involved with everything in IT, covering roles including build management, system administrator, installation developer, project management. Since 2012 he has been working as Product Owner for the hospitality teams in LS First and LS Central.


Helgi Mar Josepsson
Head of Tax & Legal

Helgi joined LS Retail in November 2015. He has 14 years of experience in Tax and legal. Prior to joining LS Retail he was a Senior Manager at KPMG Iceland. Helgi holds a ML degree in in law from Reykjavik University and is qualified member of the Icelandic Bar Association since 2010.