Sveinn Aki Ludviksson | 17 May 2016
To succeed in retail, put the customer in the driving seat
![To succeed in retail, put the customer in the driving seat](https://www.lsretail.com/hs-fs/hubfs/BLOG_succeed-retail-put-customer-driving-seat.jpg?width=826&height=413&name=BLOG_succeed-retail-put-customer-driving-seat.jpg)
Drawing from different survey and analyses that I have read, the key retail business trends for last year can be summarized as:
- Ensuring a top-to-bottom customer centricity
- Implementing new technologies and tools
- Training the employees to increase customer engagement
- Focus on data insight and analysis
- Creating a consistent and seamless customer experience
- Digital transformation and optimization