LS Retail is proud to announce that Emirates General Petroleum Corporation, Emarat, has selected LS Retail software to power the customer experience in its gas station of the future. The agreement was formalized at Emarat’s headquarters in Dubai during a signing ceremony attended by senior leaders from both organizations.
Emirates Petroleum Company PJSC (Emarat) is one of the UAE's leading energy providers, established in 1980 to meet the nation's growing energy demands. Emarat operates an extensive network of service stations across the UAE, offering high-quality fuel, convenience retail, and automotive services, alongside a comprehensive range of commercial fuel, natural gas, and lubricant products.
LS Central is LS Retail’s unified software that delivers specialized functionality for the forecourt, retail, and food service industries. LS Central covers the needs of the entire retail organization, from headquarters, to operations, to stores, to guest experience, enabling enterprises to deliver consistent experiences across all customer touchpoints.
Emarat has already been using LS Retail software for several years, with the system powering retail and F&B operations in their gas stations. Emarat is now renewing its commitment to LS Retail software and extending the areas where the solution will help them deliver great guest experiences. The scope for future implementation spans payment management, data analytics, and guest experience across the forecourt.
“At Emarat, customer experience is not a layer added at the end, it is the operating principle behind how we design our service stations, our retail offer, and our everyday service standards,” says Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat. "Expanding our partnership with LS Retail strengthens the foundation for faster, more consistent, and more intuitive customer journeys across our network. It supports our ambition to reinforce Emarat’s position as the leading fueling destination by ensuring every visit feels seamless, responsive, and aligned with what customers expect from a modern service station.”
“We are delighted to begin 2026 with the announcement of our continued and extended partnership with Emarat,” says Waddah Laham, Vice President MEA & India at LS Retail. “It’s an honor for LS Retail to have been selected as the software of choice by Emarat, a company with a strong reputation for its excellent service and state-of-the-art facilities. We are confident that our total solution LS Central will support Emarat in their growth and will enable them to build the gas station of tomorrow, a place where innovative technology helps deliver personalized customer experiences."
