EJ Hotels, a family-owned hospitality business in South Iceland, has selected LS Central on top of Microsoft Dynamics 365 Business Central to centralize operations across its three properties: Hotel Anna, Hotel Skógafoss, and Hotel Skogá.
EJ Hotels is a hospitality company based in South Iceland, founded and run by brothers Einar and Jóhann, who continue a tradition of welcoming guests that began with their parents in the 1990s. The company operates three properties: Hotel Anna, a charming farmhouse style destination with uniquely decorated rooms and deluxe apartments; Hotel Skógafoss, located directly opposite the iconic Skógafoss waterfall; and Hotel Skogá, a cozy, self check-in hotel within walking distance of Skógafoss — as well as two full-service restaurants serving Icelandic inspired cuisine and a street food café.
As the company expanded, running multiple systems across different locations became increasingly complex. Each site relied on separate software solutions that could not effectively share data, limiting visibility into performance, and resulting in inconsistent reporting.
To support continued growth and improve oversight, EJ Hotels began searching for a solution that would bring greater consistency across the business. LS Central was selected to provide a single platform connecting hotel, restaurant, inventory, and financial operations.
LS Central for hotels is a property management and operations platform designed specifically for the hospitality industry. Natively integrated with Microsoft Dynamics 365 Business Central and compatible through its integration framework with other leading ERP systems such as SAP S/4HANA, Oracle, and Microsoft Dynamics 365 F&SCM, the solution delivers centralized, timely data while allowing businesses to grow at their own pace thanks to its modular design.
"The biggest benefit is having one platform to manage all the different aspects of our business," says Jóhann Jóhannsson, Owner of EJ Hotels. "This has significantly reduced manual work across teams and improved how we handle daily tasks. Our staff have responded very positively to the system and find it intuitive to use. I’m confident LS Central will give us the flexibility we need to continue growing."
"We are excited to be part of EJ Hotels’ transformation," says Urdur Anna Bjornsdottir, Consulting Director at LS Retail. "Operating multiple properties with diverse offerings requires a robust and connected platform to maintain visibility and deliver quality experiences. We look forward to working closely with EJ Hotels and supporting their ambitions for growth."
LS Central was successfully implemented in the company’s restaurants through a collaboration between LS Retail specialists and local partner Tegra. Building on this success, the LS Retail Professional Services team will lead the rollout of property management and bookings functionality in the coming months, further strengthening EJ Hotels’ operations across their properties.
Looking ahead, EJ Hotels is preparing to open a new upscale hotel featuring a wellness center and restaurant. With LS Central in place, the company will be able to manage its growing portfolio with greater consistency, control, and confidence.