LS Retail will be attending the Sports Merchandise and Licensing Show with our partner BC4 at Stand 23.
The Sports Merchandise & Licensing Show (SMLS) is the UK’s dedicated one-day event for the sports merchandise industry, bringing together clubs, retailers, licensees, and licensors under one roof at Chelsea FC’s Stamford Bridge. Now entering its 11th year, the show has become a key date in the calendar for discovering the latest licensed products, exploring new partnerships, and staying ahead of industry trends.
The Sports Merchandise and Licensing Show will take place at Stamford Bridge in London on September 9th, 2025.
Meet LS Retail and BC4 experts at Stand 23 to discover how our software solutions for stadiums, arenas, sports centers, and more, can help you:
- Manage a mix of retail, food service, hospitality, ticketing, and more from a single platform.
- Deliver a smoother fan experience with mobile and in-seat ordering, self-service options, and cashless payments.
- Train staff faster with an intuitive POS that unifies processes across departments, making it easy to shift employees wherever they’re needed.
- Offer bookings for services such as photo-opts, rentals, tee times, VIP experiences, shows, tours, and much more alongside your other operations.
- Gain a real-time view of sales, inventory, and customer data across all your merchandise stores, concession stands, restaurants, and services within the same system.
