MegaMart (Cost Club) is the largest retail chain in Jamaica. After opening their first hypermarket in 1999, they expanded quickly. Now the company runs 4 large hypermarkets plus 12 small outlets. On top of the hypermarkets and retail outlets, MegaMart also runs casinos, gas stations with convenience stores and pharmacies (whose operations are especially complex due to governmental regulations regarding the sale of medications). The company’s mission is to give customers the best value and the widest variety of products and services at competitive prices. MegaMart’s vision is to be an efficient and trustworthy solutions-oriented retail chain.
As the company started to expand, operating with more outlets in more sectors, they found it hard to control operations effectively. The management system was not powerful enough, and could not handle many necessary operations. Some of the main challenges deriving from old technology included:
The implementation of LS Nav was fast and effective, thanks to the vital support of LS Retail partner Enterprise Business Technologies. At the start, MegaMart rolled out the new software solution in a single outlet. When the company saw how well the new system was working, they decided to implement it in more outlets. LS Nav was rolled out in rapid succession in:
MegaMart’s whole organization now runs smoothly on LS Nav, from back office to shop floor to POS.
The possibility to create and manage effective promotions has boosted sales and revenue. Membership increased by 15%, and membership sales increased by 20%, which is a great result in Jamaica’s shrinking market. MegaMart can now run highly complex offers and promotions, for instance targeting specific promotions to just some members. Customers can then redeem the promotions in the outlet of their choice. Thanks to LS Nav’s powerful campaign management tools, MegaMart can now offer:
Megamart has expressed great satisfaction over the huge enhancements in service LS Nav has brought to their forecourt business. Now management can see transactions in real time, and act timely to improve their quality of service and revenue.
LS Retail plays a key part in MegaMart’s plans for the future. The next steps include migration to latest LS Nav version; introduction of a payment gateway for mobiles; implementation of LS BI tools for back office, as the company wishes to dig deeper into their data. MegaMart is very happy about their shift to LS Nav. The new system has brought innumerable benefits, making MegaMart a truly satisfied customer. As Ashika Charan, Head of IT at Cost Club/MegaMart put it, “This was a truly effective implementation, which has brought immense benefits to the whole organization”.