MegaMart (Cost Club) is the largest retail chain in Jamaica. After opening their first hypermarket in 1999, they expanded quickly. Now the company runs 4 large hypermarkets plus 12 small outlets. On top of the hypermarkets and retail outlets, MegaMart also runs casinos, gas stations with convenience stores and pharmacies (whose operations are especially complex due to governmental regulations regarding the sale of medications). The company’s mission is to give customers the best value and the widest variety of products and services at competitive prices. MegaMart’s vision is to be an efficient and trustworthy solutions-oriented retail chain.
As the company started to expand, operating with more outlets in more sectors, they found it hard to control operations effectively. The management system was not powerful enough, and could not handle many necessary operations. Some of the main challenges deriving from old technology included:
Acquiring anew clientrequired too high an investment.
The system did not give goodvisibilityto management, making it difficult to implement business decisions across the operation. For example, management did not have a live view of sales in the forecourt part of the business; staff would summarize fuel sales at the end of their morning and evening shift in an Excel document. This made it hard to analyse and compare data.
Marketing couldn’t runpromotionseffectively.
There was no control oncoupons, such as SmartPay coupons. For example, when people redeemed a coupon there was no way to prevent them from getting other coupons for their purchases, causing the store to lose money.
It was complicated and time-consuming for customers toredeem loyalty points, as it required a complex real-time sync of data across all terminals and stores.
The system could not handle effectivecross-selling.
Scope of the implementation
The implementation of LS Nav was fast and effective, thanks to the vital support of LS Retail partner Enterprise Business Technologies. At the start, MegaMart rolled out the new software solution in a single outlet. When the company saw how well the new system was working, they decided to implement it in more outlets. LS Nav was rolled out in rapid succession in:
Hypermarkets: MegaMart implemented the whole LS Nav solution for retail, from traditional and mobile POS, to back office, to mobile and in-store loyalty and membership management.
Fuel stations: the company implemented the forecourt solution, complete with mobility.
Casino: the company implemented LS Nav for Hospitality, complete with mobile POS and tools to manage reservations and takeaway.
MegaMart’s whole organization now runs smoothly on LS Nav, from back office to shop floor to POS.
Countless benefits with LS Nav
The possibility to create and manageeffective promotionshas boosted sales and revenue. Membership increased by 15%, and membership sales increased by 20%, which is a great result in Jamaica’s shrinking market. MegaMart can now run highly complex offers and promotions, for instance targeting specific promotions to just some members. Customers can then redeem the promotions in the outlet of their choice. Thanks to LS Nav’s powerful campaign management tools, MegaMart can now offer:
Many types of promotions, from senior citizen and civil servant discounts, to multibuy offers, to late night promotions, to encourage shoppers to enter the doors late at night, when the stores are not crowded.
Cross promotions between outlets operating in different sectors ( for example, customers may receive a coupon while shopping in a MegaMart retail store, and redeem it at one of the company’s fuel stations).
Efficient redemption of SmartPay coupons. The efficient synchronization ensures that coupons are redeemed only once. The system takes care of deactivating the coupon after it is used, thus decreasing the risk of fraud. Thanks to specific setup, the system prevents customer redeeming a SmartPay coupon from getting another discount or coupon in the same transaction, thus drastically cutting MegaMart’s previous losses.
Megamart has expressed great satisfaction over the huge enhancements in service LS Nav has brought to theirforecourt business. Now management can see transactions in real time, and act timely to improve their quality of service and revenue.
Projects for the future
LS Retail plays a key part in MegaMart’s plans for the future. The next steps include migration to latest LS Nav version; introduction of a payment gateway for mobiles; implementation of LS BI tools for back office, as the company wishes to dig deeper into their data. MegaMart is very happy about their shift to LS Nav. The new system has brought innumerable benefits, making MegaMart a truly satisfied customer. As Ashika Charan, Head of IT at Cost Club/MegaMart put it, “This was a truly effective implementation, which has brought immense benefits to the whole organization”.