William Lever, the English philanthropist and industrialist who founded Unilever with his younger brother, famously said "I know half my advertising isn't working, I just don't know which half." And many businesses feel the same way about tracking the results of sales promotions – particularly making the link between online promotions and in-store purchase. Bristol Group Ltd holds the rights to distribute some of the world’s top tier drinks and spirits (Grey Goose, Rothmans, Moet Chandon) to wholesalers, bars and restaurants, hotels, grocery stores, gas stations, and duty-free shops across the Bahamas. But in the spirits industry, sales promotions are critical to introduce new products and drives sales of existing ones. For instance, in one recent promotion Bristol recently gave away a free can of cranberry juice with the purchase of a bottle of vodka. Bristol’s previous system had difficulty tracking the effect of promotions on sales of particular items. Bristol now uses the price & promotions management functionality of LS Nav to quickly see the relationship between promotions and sales. This in turn allows the company to evaluate the effectiveness of the promotion and decide whether to offer similar promotions in future. Don’t let aging tech make your business fall behind. Your customers today, and increasingly in the future, expect more sophistication in how they shop, pay, and interact with your brand overall. Building a strong foundation today doesn’t have to cost the earth, and the alternative – relying on outdated legacy systems – could be costing you customers.