Your business is a brand – and all the parts should be well connected to create a whole. In your restaurant, for example on the receipt, invite customers to keep up with you on your social channels. On all your social platforms, make sure you always include clear, visible links to your website, and that people can easily find all of your locations. Similarly, make sure that people who visit your website can easily jump on your official page on their favorite social platform, where they can perhaps start following you and stay tuned with all you’re up to. People today are always connected, and chances are that your customers are no exception. You might think this is terrible – after all, your dishes can’t be enjoyed in the virtual world! – but this online obsession presents restaurateurs with many new and cost-effective ways to promote their restaurant. Get creative online, get interactive and most importantly: be there!