LS Retail Blog

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John Baker

Posts by John Baker

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By John Baker -
Smarketing – now that is what you need for your store!

As a marketer, I really like the world of marketing. But to be effective with our marketing, we need terrific selling skills to increase sales, and the ability to deliver top-notch customer ...

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By John Baker -
How can independent retailers compete with big brands?

Retail customers shop at one retailer or another based on a combination of: product, selection, price, convenience, shopping experience, service and the retailer’s reputation. Which of ...