LS Retail Blog | Giada Pezzini

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Giada Pezzini

Giada is LS Retail's content manager, she is responsible for building the LS Retail brand identity as well as for producing the content that LS Retail distributes. When she is not busy researching topics, editing and writing, she entertains her fellow colleagues with witty food reviews and clever every-day life suggestions. When in doubt... just ask Giada!

Posts by Giada Pezzini

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How to measure your retail business performance in an omni-channel world

Modern consumers love experiences. They love them so much that many prefer to spend their money on them over material things.

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Tech terms every modern retailer must know

Technology and consumer behavior are moving faster than ever, leaving many retailers dazed and confused. Should I get informed about the cloud? What is the difference between AR and VR? But ...

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Boost revenue in your charity shop with the right technology

According to the British Charities Aid Foundation (CAF), the UK ranks among the most generous countries in the world when it comes to charitable donations. Last year alone,

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Future retail will be fueled by intelligence, technology, and experience

The Retail EXPO, formerly known as RBTE, brought to London all the best and most knowledgeable retailers, trend experts and retail technologists of Europe for a very intensive two-day event.

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Microsoft Dynamics 365: what it is, who it’s for, and why it matters

In today’s fast-paced retail environment, productivity is critical to success. Yet, too many businesses are still using yesterday’s tools – and unsurprisingly, they are finding it harder ...

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Close the gap between the retail experience you offer and the one your customers expect

In the fight against the e-commerce giants, brick-and-mortar retailers have a winning card: customer experience. Many factors contribute to making an in-store experience unique and ...

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What’s hot in the restaurant: 8 trends that will define the upcoming months

What’s on the menu this year for restaurants and food service businesses? As retailers keep dipping their toes into the F&B market, and while home delivery continues to disrupt the ...

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Is outdated technology destroying your retail business? 9 red flags to look out for

Your retail management system is at the heart of your business efficiency. It keeps your operations smooth, make sure all parts of your business are always connected and in communication, ...

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How to sell to modern consumers: give them independence, meaning, and heart

Consumer behavior is changing. Unsurprisingly! New technology is coming out every day, and the world is becoming more and more interconnected. Our lives today look very different from ...

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Why you need mobile Point of Sale in your sports and outdoors store

Retail stores for outdoors equipment present an interesting contradiction. While targeting people who love being active and exploring the world, the actual stores are often crowded indoor ...

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4 ideas to drive engagement in your electronics stores

Fluorescent lighting, no parking and long lineups full of crying children are nuisances that people, begrudgingly, have had to deal with when going shopping. That is, before online ...

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5 clear signs you need Business Intelligence in your retail business

As a retail business owner with access to the internet, you have probably heard of Business Intelligence, and maybe discounted it as a catchphrase used by marketing experts to sell their ...

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What retail CEOs need to know to lead their business into the future

According to The DNA of the Future Retail CEO from the World Retail Congress, the top two current and future technical skills for retail CEOs are: Understanding of digital commerce and ...

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How to create immersive retail customer experiences that entice all 5 senses

Everyone seems to be talking about the customer experience. But in practice, what does it translates to? In the past few years, retail brands have been implementing different strategies to ...

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How to use your loyalty program to enhance the customer experience in-store

There is no doubt that loyalty programs can bring great benefits to customers and businesses alike. In fact, 81 percent of consumers say that loyalty programs make them more likely to ...

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5 smart ways to encourage impulse buys in your store

Around 70 percent of shoppers’ purchase decisions are made in-store, according to research by OgilvyAction. This makes bricks-and-mortar stores an ideal channel to encourage impulse buys. ...

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The top Key Performance Indicators every restaurant CEO should track

As a restaurateur, tracking your Key Performance Indicators (KPIs) is a necessary part of daily business – and a key process when it comes to accelerating your success. KPIs allow you to ...

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Grow your retail business with in-store events

In the age of social media and digital technology, the pressure is on for brick-and-mortar retailers to come up with innovative ways to drive foot traffic and differentiate themselves. ...

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5 important points to consider when expanding your brand into multiple countries

With intensifying competition in many local markets, organizations are increasing trying to build scale and grow their global presence. Expanding your brand into different countries brings ...