LS Retail Blog

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Eloise Freygang

Eloise Freygang has been at LS Retail since 2000. With her team, Eloise is responsible for all global marketing operations at LS Retail.

Posts by Eloise Freygang

Retailers – Do not promise what you cannot deliver
By Eloise Freygang -
Retailers – Do not promise what you cannot deliver

People often make promises at the drop of a hat, with no real intention of keeping them. “Let’s do lunch,” “I’ll call you later,” and “I’ll be there in five minutes” are all examples of ...

How retail brands can benefit from Snapchat
By Eloise Freygang -
How retail brands can benefit from Snapchat

Over 100 million people use Snapchat every day to Snap with family and friends, see events from around the world, and explore a wide variety of content – that sounds crazy, right? ...

Why shop online: from price to convenience, and back again
By Eloise Freygang -
Why shop online: from price to convenience, and back again

More and more people say they prefer online shopping over going to physical stores, citing an increasing number of advantages. Although online shopping has become undeniably popular, if you ...

Smarketing – now that is what you need for your store!
By Eloise Freygang -
Smarketing – now that is what you need for your store!

As a marketer, I really like the world of marketing. But to be effective with our marketing, we need terrific selling skills to increase sales, and the ability to deliver top-notch customer ...

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Make the holiday shopping season festive
By Eloise Freygang -
Make the holiday shopping season festive

The holiday shopping season is here! What are you doing to make sure you are getting customers to your stores, and getting their spending money? Let us give you some tips and food for ...

Want to improve your customer service? Install self-service machines
By Eloise Freygang -
Want to improve your customer service? Install self-service machines

The Millennial generation The Millennial generation is the generation of younger customers who are comfortable using technology in their daily life. They have grown up using smartphones and ...

Easy steps to keep your gas station customers happy and returning
By Eloise Freygang -
Easy steps to keep your gas station customers happy and returning

Research shows that consumers today have little loyalty to gasoline brands; instead, convenience and pricing are a gas station’s main attractions. This has remained true despite loyalty ...