Posts by Eloise Freygang
Retailers – Do not promise what you cannot deliver
People often make promises at the drop of a hat, with no real intention of keeping them. “Let’s do lunch,” “I’ll call you later,” and “I’ll be there in five minutes” are all examples of ...
How retail brands can benefit from Snapchat
Over 100 million people use Snapchat every day to Snap with family and friends, see events from around the world, and explore a wide variety of content – that sounds crazy, right? ...
Why shop online: from price to convenience, and back again
More and more people say they prefer online shopping over going to physical stores, citing an increasing number of advantages. Although online shopping has become undeniably popular, if you ...
Smarketing – now that is what you need for your store!
As a marketer, I really like the world of marketing. But to be effective with our marketing, we need terrific selling skills to increase sales, and the ability to deliver top-notch customer ...
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Make the holiday shopping season festive
The holiday shopping season is here! What are you doing to make sure you are getting customers to your stores, and getting their spending money? Let us give you some tips and food for ...
Want to improve your customer service? Install self-service machines
The Millennial generation The Millennial generation is the generation of younger customers who are comfortable using technology in their daily life. They have grown up using smartphones and ...
Easy steps to keep your gas station customers happy and returning
Research shows that consumers today have little loyalty to gasoline brands; instead, convenience and pricing are a gas station’s main attractions. This has remained true despite loyalty ...