Affan has a 20+ experience in the retail business within the UAE. He started his career with Emirates National Oil Company Group (ENOC) as an Area Manager gaining experience across different aspects of Fuel retailing and Convenience store operations. In 2006, he was selected to be a part of a startup team for the formation of aswaaq LLC. His experience in the retail market and acquired knowledge supported him in securing the Director position of Merchandising and Buying Department. Soon, His professionalism and knowledge appetite led him to an Executive Director Level being involved in different areas of the business. Today Affan is the Deputy CEO of the aswaaq Group looking over the operations of its subsidiaries (aswaaq Retail LLC, aswaaq Properties LLC, Tamraat General Trading LLC)
Manoj is a veteran of innovation with 30+ years of consulting experience in Information Technology providing functional, Technical & Innovative strategies and solutions for various industries. In 2006, he joined aswaaq as Manager – IT and Projects. His passion towards creativity & radical thinking made him handle various challenging roles which given him an opportunity to develop and implement various dynamic strategic projects that set the company apart amongst the market competitors. Today Manoj is the Director Innovation & Technology at aswaaq Group taking the lead in creating a competitive edge for its subsidiaries.
Waddah joined LS Retail in January 2014 while having been managing the distributor relation in the MEA region since 2006. His primary focus has always been customer satisfaction, quality results and growth. Waddah is now the Vice President overseeing LS Retail’s expansion and profitability in the region and is also supervising the development of LS Academy, our training platform. In addition, he has been successfully working with Microsoft Business Solutions and as a Channel and Account Manager since 2000.