In just a few decades, Søstrene Grene has managed to grow to a chain of over 170 stores distributed across 15 countries, spanning from Norway to Spain, all the way to Japan.
Founded in Aarhus, Denmark, in 1973, Søstrene Grene specializes in home accessories, DIY items, kitchenware, stationery and small furniture. All the items sold in Søstrene Grene are especially designed for the brand, and follow strict requirements in terms of quality, looks, and ethical guidelines. In just a few decades, Søstrene Grene has managed to grow to a chain of over 170 stores distributed across 15 countries, spanning from Norway to Spain, all the way to Japan. Despite the incredible growth, the company is still family-owned. Søstrene Grene had been experiencing great success in Denmark: the customers were loyal and growing in number, and sales were skyrocketing. At the time, Søstrene Grene ran its stores using a combination of software systems, including a Danish accounting solution, Excel files, and a Point of Sale software. The systems were not integrated, which made daily management of the business complex and time-consuming. The company realized that, in order to sustain and support their growth, they needed a new, powerful software system for their chain. They started looking for a software solution that would reduce duplicate tasks and cover their business from front to back, enabling full visibility of sales and inventory from back office to storefront.
An IT solution to support ambitious expansion plans
When the management at Søstrene Grene came across LS Nav, they realized the solution ticked most of the boxes. LS Nav, which unites Point of Sale and ERP in aunified platform, covers the whole enterprise, enabling management to keep control over their international business from head office in real time. Despite seeing the benefits the solution would bring to the business, the team had some initial doubts. LS Nav is built on ERP Microsoft Dynamics NAV; Søstrene Grene was familiar with the ERP solution, and feared it would be too complex to use for their needs and requirements. In-depth analyses and test-driving of the solution managed to dispel the team’s doubts. LS Nav was implemented with the support of local LS Retail implementation partner RelateIT.
Today, Søstrene Grene uses LS Nav in all its European stores, which represent the majority of the brand’s business. Using the same software system in all store locations, and throughout the whole enterprise from accounting to purchasing to sales, has enabled the retailer toimprove its visibility and control. Søstrene Grene can now easilygather datafrom stores located in different countries, link it, and use the information tomake better inventory and purchasing decisions.
A foundation for growth
The company is still growing rapidly – in some periods, there are multiple new Søstrene Grenestore openingsin the same week. This brings specific challenges: every new implementation must be completed in the established timeline, to ensure that the next openings can take place as planned. In these times of quick expansion, the team has benefited from the adoption of the new system. “LS Nav is the right system for us,” Bent Ditlevsen, CIO at Søstrene Grene, told us in aninterviewrecorded atconneXion, LS Retail’s yearly conference and expo. LS Nav, he says, makes it easier for the company to open new locations.The setup, databases, POS images (and more) are already set in the system for every country. This makes the process of opening a new location much simpler and trouble-free, even in the case of franchisee stores, which have special requirements.
Looking at a bright future
Søstrene Grene puts customer experience at the core of its business. For this reason, the company selected a system that can help them delivergreat experiences, now and in the future. “It is important that our IT supplier keeps up with the latest technology, and incorporates it into the system,” says Ditlevsen. The ability to leverage new technologies through their retail management software solution will help Søstrene Grene deliver high-quality experiences, and stay competitive. The company was also very satisfied with theservices, knowledge and experience of RelateIT. “We are certain that RelateIT can help us with the developments we want, now and in the long run,” concludes Ditlevsen.
LS Nav is the right system for us.
LS Nav, which unites Point of Sale and ERP in a unified platform, covers the whole enterprise, enabling management to keep control over their international business from head office in real time.