Transa Backpacking AG

Transa is the leading retailer within the field of travel, cycling and outdoors equipment in the German-speaking part of Switzerland. Founded in 1977, Transa believes in offering a comprehensive range of outdoors and travel products, accompanied by friendly customer service and competent advice. Today Transa runs physical stores in six cities in Switzerland plus an online store.

All about service

Transa puts high-quality service and expertise at the heart of its business. In the e-commerce store, the company makes sure to include very detailed product descriptions, with all the information customers might need to make the right product choice. In-store, staff members are known for their ability to give competent advice to customers. Transa offers a large product range in all of its locations. To enable this large selection, all branches can sell from the entire company range, even when a specific product is not physically stocked in the store. To handle this setup, Transa needs a software system that enables staff to easily transfer products from other locations to the customer’s address.

Time for an upgrade

Transa has been using Microsoft Dynamics NAV and LS Nav to run its business since 1998, with all of the stores connected online. When the time came to update the system, Transa had no second thoughts: they would stay with LS Nav, a system that has helped them serve their customers and manage their business successfully for two decades. The system upgrade was handled by Acommit, a local LS Retail partner that has been supporting Transa for years.

Going to the cloud

Transa’s new version of Dynamics NAV is hosted in Microsoft Azure. The company decided to move from its local servers to the cloud to get higher flexibility and better responsiveness to new challenges. The upgrade also included a move to Microsoft Office 365, a decision the company has not regretted, as the new system has greatly improved internal collaboration.

Higher sales, happier customers

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Higher data quality

Transa has an extensive product catalog and uses a large number of suppliers. This means a great amount of electronic item data to maintain. Today, this information can be entered directly in LS Nav. This has granted the company higher data quality in their item master. All customer processes, included sales, exchanges and repairs, can now be handled quickly straight at the POS. This way, information is captured directly in the system, simplifying procedures and data management for Transa.

Loyalty rewards

Thanks to LS Nav, Transa can easily run a loyalty system that lets customers collect and redeem loyalty points with every purchase. Customers can apply for the loyalty program directly at the POS.

Improved logistics

Parallel with the system update, Transa decided to revise internal processes, streamlining its logistics. Today, Transa is able to deliver items from its central warehouse to all store locations, as well as between different stores, without system discontinuities.

Looking at past and future successes

Transa is very happy with its decision to partner up with LS Retail and Acommit. On top of being the retailer’s full-service provider for Azure, Office 365 and Dynamics NAV, Acommit also has extensive retail experience. This means Transa is able to discuss market challenges at eye level with their IT partner. With its new technology and the support of competent IT partners, Transa feels well equipped for any challenge the future might bring.

All the technical optimizations we have implemented with the help of Acommit and LS Retail have prepared us for any challenges the future may bring.

Curdin Pfister